RACING TO STAY AHEAD IN NEW ERA GALPIN STARTS SELLING HONDAS.
Byline: BRENT HOPKINS Staff Writer
NORTH HILLS -- The world's No. 1 Ford dealership is joining its longtime adversary, Honda.
After fighting off Honda's strong-selling cars for years, Galpin Motors in North Hills has opened a Honda dealership in Mission Hills.
Galpin's owner, Bert Boeckmann, has ventured into other brands in the past, selling Saturns, Suzukis and Hyundais. His dealership sells an array of Ford sister brands, including the Japanese Mazda and the upscale British makes Land Rover See LANRover. , Jaguar and Aston Martin Aston Martin Lagonda Limited is a British manufacturer of luxury performance cars, whose headquarters are at Gaydon, Warwickshire, England. The company name is derived from the Aston Clinton hill climb and one of the company's founders, Lionel Martin. , but this represents its first foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly"
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``I'd love to say Hondas will be eclipsing the Ford store,'' said Brad Boeckmann, the Galpin Motors vice president overseeing the Honda dealership and Bert Boeckmann's son. ``We'd love to try, but in the short term, I don't see that happening.''
The dealership, at Laurel Canyon Boulevard Laurel Canyon Boulevard is a major street in the city of Los Angeles, California. It starts off at Polk Street in Sylmar in the northern San Fernando Valley near the junction of the San Diego (Interstate 405) and the Golden State Freeways (Interstate 5). and Chatsworth Street, occupies the shuttered Mission Hills Ford site. After a ``soft'' opening Monday, the dealership will celebrate its grand opening later this summer.
In previous years, a Ford dealer picking up a rival franchise, particularly an import, would have been a tremendous defection. And with Ford's ongoing attempts to recapture market share lost to Honda, Nissan and Toyota, Galpin's allegiance with a rival manufacturer comes at a delicate time. But as dealers have broadened themselves across multiple brands, it's become more and more common.
``Loyalty's fine until you go broke,'' said Fritz Hitchcock, chairman of Hitchcock Automotive Resources, which owns Ford, BMW BMW
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In addition to competing with Boeckmann, Hitchcock also sits with him on the board of the California Motor Car Dealers Association.
For anti-trust reasons, Ford has little power to block what its franchisees do with other stores. And since Galpin has been Ford's top-volume seller for the past 16 years, the Years, The
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``He's just a very influential person in the business community, who's been a very prosperous dealership,'' said Octavio Navarro, Ford's assistant regional manager for public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. . ``He's a very smart businessman. He always looks for opportunities, and this seems like a perfect one for him.''
(color) The management team at Galpin Honda features Brad Boeckmann, dealer principal, center, and clockwise from left: Jay Ross, parts manager; Jim Fabos, service manager; George Magana, sales manager sales manager n → gerente m/f de ventas
sales manager n → directeur commercial
sales manager sale n → ; Ed Hartoonian, general manager, and Noah Bruce, sales manager.
John McCoy/Staff Photographer