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R.R. DONNELLEY'S INTERVISUAL COMMUNICATIONS AUTOMATES WITH PAPERMASTERS

R.R. DONNELLEY'S INTERVISUAL COMMUNICATIONS AUTOMATES WITH PAPERMASTERS
    CHICAGO, Nov. 22 /PRNewswire/ -- R.R. Donnelley and Sons Co., the world's largest provider of printing and related services, has entered into an exclusive license agreement with One-Up, Inc. of Northfield, Ill., for patents on machine-manufactured pop-up inserts.  Previously marketed and sold by an affiliate of One-Up called Papermasters, Inc., these unique, high-impact products will now be marketed by R.R. Donnelley through its Intervisual Communications subsidiary in Los Angeles.
    "We are pleased to add these exciting pop-up products to our line of innovative, extra-dimensional concepts," said James D. Richwine, president of Intervisual.  "Association with Papermasters positions us to fully capitalize on increasing demand and opens new markets.  The patented designs offer an ideal combination with our other products. Because they are machine-made rather than hand-made, they can be produced with costs-per-unit and turnaround times competitive with standard print production."
    John K. Volkert, president of Papermasters, added, "I believe this agreement will produce excellent results for all concerned."
    Intervisual Communications is the leading creator and producer of attention-grabbing print advertisements, including pop-up inserts, 3-D optical items and "talking" computer chip modules.
    R.R. Donnelley is the world's foremost printer of catalogs, newspaper advertising inserts, magazines, books, directories, computer documentation and financial printing.  The company operates printing plants, service centers, sales offices and subsidiaries in more than 100 locations in North America, Europe and Asia.
    -0-       11/22/91
    /CONTACT:  James Ratcliffe of R.R. Donnelley, 312-326-8030, or Gordon Hearne of Intervisual, 213-649-0333/
    (DNY) CO:  R.R. Donnelley and Sons Co. ST:  Illinois IN:  PUB SU: SM -- NY038 -- 6364 11/22/91 11:59 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 22, 1991
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