R.R. Bowker (New Providence, NJ) has acquired Monument Information Resource (MIR; Princeton, NJ), a market information and intelligence provider for the higher education textbook publishing industry.R.R. Bowker R.R. Bowker, LLC provides information support for the publishing industry in the United States. Bowker is the official U.S. ISBN Agency, the publisher of Books In Print (New Providence New Providence, city, United States New Providence, borough (1990 pop. 11,439), Union co., NE N.J.; settled c.1720, set off and inc. 1899. It is largely residential but has some light industry. Roses and fruit are grown there commercially. , NJ) has acquired Monument Information Resource (MIR; Princeton, NJ), a market information and intelligence provider for the higher education higher education Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art. textbook textbook Informatics A treatise on a particular subject. See Bible. publishing industry. MIR compiles textbook sales information from institutions nationwide and offers its information via four main products: College Textbook National Market Report, College Textbook National Market Report-Top Competitor Report, Sales Territory Reports and the Sales Productivity Database. The purchase is Bowker's second recent acquisition of a market intelligence company. Bowker purchased Simba Information (Wilton, CT) from Primedia in September 2003. |
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