R/GA Named Global New Media Agency of the Year and Awarded Two Statues at 2004 London International Advertising Awards.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- R/GA, the interactive advertising agency, was honored as the Global New Media Agency of the Year by the Internet Design Excellence Association (IDEA) at last evening's 19th Annual London International Advertising Awards (LIAA LIAA Long Island Alarm Association (New York) ). In addition, R/GA received two statues from the LIAA for NikeRunning.com in the E-Commerce category and for last spring's iteration of NikeLab.com in the Weird Wonderful Work category. The Global New Media Agency of the Year is awarded annually to the interactive agency with the overall highest-ranking performance at the industry's most prestigious global competitions. Agencies are assigned a numerical value for awards received at these specific shows: British Design & Art Direction, Clio Interactive, Cyber Lions, LIAA, and OneShow Interactive. In total, R/GA earned 104 points, putting it 35 points ahead of the second highest-ranking agency. For more on the methodology, visit http://ideawards.com/awardshows/index.html. Bob Greenberg Bob Greenberg was an employee of Microsoft who left Microsoft in 1981 and then helped launch the Cabbage Patch Dolls that were popular in the 1980s[1]. He now makes golf software and has an estimated fortune of US$20 million. [2] References 1. , chairman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and chief creative officer of R/GA stated, "It's a wonderful honor to be acknowledged by the industry for our creative and innovative interactive executions. To reach today's consumers in the online space, it takes more than stunning visuals to capture their attention. I believe creating sites with branded content that tell a story and engage the user is one of the secrets to our success." At this year's highly regarded LIAA competition, 16 R/GA projects made it to the Finalist stage, including work for CatChow.com in the Retail Foods category, NYC NYC abbr. New York City NYC New York City 2012.com in the Public Service/Social Welfare category and Verizon in the Link Only Banner category. Known as one of the industry's most demanding competitions, LIAA honors the world's most creatively driven projects. There are no Gold, Silver and Bronze medals, only Winners and Finalists. This year, LIAA received 14,716 entries from 75 countries. Of this number, 862 entries were submitted in the 30 categories of the Interactive Media competition. For more details on the LIAA competition, visit http://www.liaawards.com/liaanew1/entry/index.html. For a full list of R/GA awards, please visit http://www.rga.com/awards.html. R/GA R/GA (www.rga.com) is the New York-based interactive advertising agency that serves as the lead digital partner for Fortune 500 companies and world-class brands. R/GA focuses on creating optimized, user-centric experiences that sell products, engage customers and build brands across channels, from the Web to broadband/enhanced television and wireless devices. Named Interactive Agency of the Year 2003 by Adweek, R/GA is a creative powerhouse with a strong expertise in innovative technology, including the software development of the 23-story Reuters sign in Times Square. Clients include Avaya, Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , Bed Bath & Beyond, Circuit City, Estee Lauder, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Levi Strauss, Nestle Purina, Reuters and Verizon. Founded in 1977, R/GA is the world's most award-winning interactive agency and has received the top creative awards for film, broadcast and interactive. R/GA is part of The Interpublic Group (NYSE NYSE See: New York Stock Exchange :IPG IPG Implantable pulse generator, see there ), one of the world's largest advertising and marketing services organizations. |
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