R/GA Honored with Top Industry Awards This Week, Including ad:tech Best of Show.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- R/GA, the New York-based advertising agency centered in interactive media, was recognized with five awards at the 9th Annual ad:tech Awards, presented earlier this week in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The award-winning entries represent a variety of clients and work, from online advertising to outdoor digital signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at . R/GA received more awards than any other company at ad:tech, including a Best of Show for Target Design for All, which also won for Best Consumer Web site. Other ad:tech winning entries included: Avaya, Best Business-to-Business Web site; Subaru B9 Tribeca, Best Direct Response Campaign; and NIKE iD Reuters Sign, Best Interactive Marketing Technology. This week R/GA was also honored as the first recipient of Advertising Age's Interactive Agency of the Year. The agency was profiled for its differentiators in its interaction design practice, technology expertise, and its growing strategy, planning and integration team. R/GA was also recognized at the highly respected 20th Annual London International Advertising Awards (LIAA LIAA Long Island Alarm Association (New York) ) for NIKEGRIDIRON.com, the winning interactive entry in the Sports category. Overview of winning entries: Avaya, Best Business-to-Business Web site http://www.avaya.com The site features videos and case studies to bring to life the benefits of Avaya's communication technology solutions. NIKE iD Reuters Sign, Best Interactive Marketing Technology This experience invited consumers to use their mobile phones to design a NIKE shoe live on the 23-story Reuters sign in Times Square. NIKE Gridiron, Interactive, Sports http://www.NikeGridiron.com Dynamic videos and branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. make NIKEGRIDIRON.com a leading online training and product destination for the high school football player. Subaru B9 Tribeca, Best Direct Response Campaign R/GA created a multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple campaign that encompassed a sitelet, online banners, emails and interactive kiosks An Interactive kiosk is a computer terminal that provides information access via electronic methods. Interactive kiosks sometimes resemble telephone booths, but can also be used while sitting on a bench or chair. to create excitement and demand for the launch of the Subaru B9 Tribeca. Target Design for All, Best Consumer Web site and Best of Show http://designforall.target.com. The site provides an experiential ex·pe·ri·en·tial adj. Relating to or derived from experience. ex·pe  ri·en extension of Target's Design for All offline campaign, which emphasized the retailer's continual commitment to well-designed everyday products and its outstanding designers. While the LIAA honors the world's most creatively driven projects, the ad:tech Awards recognize companies that help promote ground breaking achievement in the creation, execution and functionality of interactive advertising and marketing campaigns. The entries were evaluated by a panel of leading judges on the following criteria: content, structure, ease of navigation, visual design, functional performance, interactive tools, use of creative advertising and/or partnerships, and overall customer experience. To learn more about the ad:tech Awards, please visit http://www.ad-tech.com For more details on the LIAA competition, visit http://www.liaawards.com. R/GA R/GA (www.rga.com) is the New York-based advertising agency that serves as the lead digital partner for Fortune 500 companies and world-class brands. R/GA focuses on creating optimized, user-centric experiences that sell products, engage customers and build brands across channels, from the Web to broadband/enhanced television and wireless devices. R/GA is a creative powerhouse A fourth-generation language from Cognos that was introduced in the late 1970s for midrange computers. It supports both character-oriented, terminal-based applications as well as Windows clients. Applications developed under PowerHouse can be imported into Cognos' Axiant client/server environment. with a strong expertise in innovative technology, including the software development of the 23-story Reuters sign in Times Square. Clients include Avaya, Bed Bath & Beyond, Circuit City, Intel, Lowe's, Purina, Reuters, Subaru, Target and Verizon. Founded in 1977, R/GA is the world's most award-winning interactive agency and has received the top creative awards for film, broadcast and interactive. R/GA is part of The Interpublic Group (NYSE NYSE See: New York Stock Exchange :IPG IPG Implantable pulse generator, see there ), one of the world's largest advertising and marketing services organizations. |
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