R/GA Awarded Three Cyber Lions at Cannes International Advertising Festival.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- R/GA, the New York-based advertising agency that is centered in interactive, was awarded one Gold and two Bronze Cyber Lions for its online Nike work at the 52nd annual International Advertising Festival, held last night in Cannes, France. The agency was also recognized for its creative excellence by being honored with nine winners on the Cyber Lions Shortlist short·list also short-list n. A list of preferable items or candidates that have been selected for final consideration, as in making an award or filling a position. Noun 1. . In keeping with its tradition of high performance at Cannes, R/GA was among one of only three U.S. agencies to win a Gold Cyber Lion this year. For the third year in a row, NikeLab.com, this time for its Holiday 2004 iteration, was awarded a Gold Lion. This year it won in the Sportswear, Fashion & Clothing category. Bronze Lions were awarded in the Retail/E-Commerce category for Nike Air Max 180 iD Fun Pack and Lebron James LeBron James (born December 30 1984) is an American professional basketball player who currently plays for the Cleveland Cavaliers of the National Basketball Association (NBA). in Chamber of Fear on NikeBasketball.com. Shortlist winners included NikeGridiron.com, Vick 360(degree) on NikeGridiron.com, NikeBasketball.com, Vince Carter <noinclude></noinclude> Vincent Lamar "Vince" Carter (born January 26, 1977) is an American All-Star basketball player in the NBA. He currently is a starting shooting guard for the New Jersey Nets. He is considered one of the best scoring guards in the game today. Flight on NikeBasketball.com, Workout on NikeWomen.com, and Art of Speed at NikeLab.com. Kris Kiger, R/GA's Executive Creative Director, who served on the Cyber jury said, "We spent hours pouring over and discussing entries, including a 12-hour deliberation over the first gold, so I am extremely honored that our work was recognized by this high caliber, world-class group of judges. This is a really exciting time to be a part of the interactive advertising and marketing industry. With the rise in production values Production values is a media term for "production cost." It refers to the professional look, or "polish," of a production. Factors that affect perceived production value may include video and audio quality, lighting, number of errors, and amount and quality of special effects. , creative excellence, strategy and interactivity with brands, the level of overall work within the industry has been elevated, so that each year there is more innovative work resulting in tougher competitions." The Cannes Lions International Advertising Festival The Cannes Lions International Advertising Festival (IAF) is generally regarded as the most prestigious international advertising festival. The five to seven day festival is held annually in the city of Cannes, France, usually in the third week of June, with 2007 marking is revered as the Oscars of the advertising world. The Cyber Lions recognize excellence in online communications including Web sites, online and mobile campaigns. This year's Cyber entries increased 21.5% over 2004, slightly less than the 25% growth of entries in 2003, with 1,897 submissions from around the world. The complete list of winners can be viewed at www.canneslions.com. R/GA R/GA (www.rga.com) is the New York-based advertising agency that serves as the lead digital partner for Fortune 500 companies and world-class brands. R/GA focuses on creating optimized, user-centric experiences that sell products, engage customers and build brands across channels, from the Web to broadband/enhanced television and wireless devices. Named Interactive Agency of the Year 2003 by Adweek, R/GA is a creative powerhouse with a strong expertise in innovative technology, including the software development of the 23-story Reuters sign in Times Square. Clients include Avaya, Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , Bed Bath & Beyond, Circuit City, Lowe's, Purina, Reuters, Subaru, Target and Verizon. Founded in 1977, R/GA is one of the world's most award-winning agencies and has received the top creative awards for film, broadcast and interactive. R/GA is part of The Interpublic Group (NYSE NYSE See: New York Stock Exchange :IPG IPG Implantable pulse generator, see there ), one of the world's largest advertising and marketing services organizations. |
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