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R/GA Designs Website for World Trade Center Site Memorial Competition.

Business Editors

NEW YORK--(BUSINESS WIRE)--April 28, 2003

R/GA, the interactive agency, designed and developed the Web site, www.wtcsitememorial.org, that was launched today by the Lower Manhattan Development Corporation (LMDC) and will be used to administer the World Trade Center Site Memorial competition.

LMDC's open, international competition will lead to the selection of a memorial design that will be located at the World Trade Center site and honor those lost in the September 11th attacks and the 1993 bombing of the World Trade Center.

The website will be the main source of information for the competition enabling individuals from around the world to register and to obtain the official competition guidelines.

"We are honored to be included in the project and in some small way contribute to the ultimate rebuilding of lower Manhattan," says Bob Greenberg, Founder, Chairman and Chief Creative Officer of R/GA. "It is especially meaningful for R/GA since we are located in New York City and the importance of design has always been central to the company."

R/GA is also developing the computational infrastructure for the competition that will facilitate the categorization of the entries. The software tool plays an important role in identifying and tracking the numerous documents involved with each entrant.

R/GA

R/GA (www.rga.com) is an interactive agency based in New York and serves as the lead interactive partner for a variety of Fortune 500 companies and world-class brands. Founded in 1977, R/GA has been known as a creative powerhouse and has received the top creative awards for film (The Academy Award); broadcast (Gold Clios and Cannes Grand Lions), and interactive (Milia d'Or, I.D. magazine awards and London International).

Today R/GA's work focuses on creating optimized, user-centric experiences that sell products, engage customers and build brands across interactive channels from the Web to broadband/enhanced television and wireless devices. Named Interactive Agency of the Year 2001 by Adweek, R/GA is known for innovative and award-winning design and recently has taken the technology lead on some high profile projects including, site and kiosk development for Ellis Island and the 23-story Reuters sign in Times Square. Recent work includes projects for Activison, AOL Time Warner, Aveda, Bank of America, Bed Bath & Beyond, IBM, Nestle Purina, Reuters and Smithsonian.

R/GA is part of The Interpublic Group of Companies (NYSE:IPG), one of the world's largest advertising and marketing services organizations.
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Publication:Business Wire
Date:Apr 28, 2003
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