Qwikker and Prime Point Media Launch Payphone-Based Content Distribution Network in U.S.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden & ATLANTA -- Qwikker (www.qwikker.com), the leading provider of user-driven, on-location mobile content distribution, and Prime Point Media (www.primepointmedia.com), the leader in out-of-home payphone payphone Noun a coin-operated telephone payphone pay n → Münztelefon nt; (card phone) → Kartentelefon nt kiosk advertising, today announced that the two companies are enabling the delivery of multimedia content to mobile phones and wireless devices via Bluetooth technology from payphone kiosks across the country. The first content campaign on the network went live in November 2006, distributing a promotional video on behalf of the U.S. Navy Reserve. The companies are targeting a progressive rollout of 2500 locations throughout the top 20 DMAs by the end of 2007. "We are excited to be driving forward the transformation of the out of home media industry with the rollout of this exciting new interactive platform," said Karen Robinson Karen Robinson is a former women's college basketball player for the University of Notre Dame. At the time of her graduation in 1991, she was the school's all time leading scorer with 1,571 career points. For her final three seasons, she led the team in scoring. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Prime Point Media. "With the addition of local wireless content delivery to our network of payphones, we can offer our customers a contextually relevant way of delivering rich mobile content at no cost to the end user." "Our content distribution network is helping companies solve the practical problem of direct-to-consumer mobile content distribution," said Saul Kato, founder and CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. of Qwikker. "We are excited about working with Prime Point Media to help them deliver a flexible and rich solution to meet their media customer's needs." In addition to the delivery of single media files and content items, Qwikker allows brands to deliver mobile channels, which are collections of user-selectable content, interactive information, video clips, mp3s, pictures, ring tones, games, and clickable clickable adj (COMPUT) → cliqueable clickable adj → cliccabile links, stored on the mobile device and available at a later time for users to share content or respond to a brand. About Qwikker Qwikker is a local and social content distribution platform for mobile devices that allows the easy and free discovery, downloading, and sharing of content. Qwikker's solution enables companies to more effectively connect with their consumer by creating an interactive experience that delivers tailored, on-demand content which can be downloaded onto mobile devices via all available connections, including Bluetooth, WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. and SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. . The Qwikker platform can also be embedded into home media devices to streamline the transfer of both user generated and published content to and from mobile devices. Qwikker runs the largest direct-to-mobile location content network in the world, with over 700 Bluetooth content distribution points across the US and UK. Brands which have leveraged the Qwikker network include Yahoo!, Channel 4, Electronic Arts, Universal Music, 20th Century Fox, Red Bull, Virgin Mobile, Robbie Williams/ie: music, Nokia and Universal Pictures. Backed by Sequoia Capital Sequoia Capital is a venture capital firm founded by Don Valentine in 1972. The firm's partners include Don Valentine, Pierre Lamond, Michael Moritz, Doug Leone, Mike Goguen, Mark Stevens, Jim Goetz, Sameer Gandhi, Roelof Botha, and Mark Kvamme. and Enterprise Partners Venture Capital, Qwikker has offices in San Francisco and London. www.qwikker.com. About Prime Point Media Prime Point Media, a division of OutdoorPartner Media, is the leading provider of national payphone advertising. Many of the world's best known brands, including American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Anheuser-Busch, Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , Bristol-Myers Squibb, Coca-Cola, General Motors, Ford, Miller Brewing, Proctor and Gamble, Time Warner and Verizon, have run advertising programs with the company. The Prime Point Network combines the benefits of out-of-home media placement - such as, cost-effective, "always-on" presence - with a greater ability to target a specific audience. Prime Point's proprietary database of more than 700,000 locations is highly correlated with data on demography, ethnicity, income, business location and many other characteristics that enable advertisers to reach exactly the audience they want. More information is available on the company's website: www.primepointmedia.com. For further information, contact Prime Point Media, 680 Engineering Drive, Suite 170, Norcross, Georgia 30092. Telephone: 678-966-0100. |
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