Quote of the month."Get rid of the 'Holy Grail' notion that market share must increase. Concentrate less on boosting market share, because the last few percentage points are hardest and most expensive to acquire and keep." Instead, boost "Wallet See digital wallet. share"--the total amount the best customers spend. "Knowing customer desires is key." Share-of-customer among those is more profitable than share-of-market.--Univ. of North Carolina-Chapel Hill marketing professor Robert Robert, Henry Martyn 1837-1923. American army engineer and parliamentary authority. He designed the defenses for Washington, D.C., during the Civil War and later wrote Robert's Rules of Order (1876). Noun 1. Lauterborn, cited in PR Reporter, 1/31/00. |
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