Quotable. (Marketing News).

Like the Fruitcake That Gets Thrown Away

"Most banks do a poor job of selecting and packaging a gift-with-purchase. Many banks don't put up effective signage, give the branch employees promotion pins to wear or even take the time to educate customer service reps about the purpose of the giveaway. They just start throwing mouse pads at people."

--Charlene Stem, senior vice president of strategy, branding and retail design for NewGround, which has its headquarters in St Louis