Quinn working it all out at one-stop shop: James Quinn, executive vice president Trammell Crow Company.

When Kenneth Krasnow, a former Cushman & Wakefield executive who managed the firm's New York City brokerage operations, left C&W to join the Trammell Crow Company at the end of 2005, it was anticipated that he would be able to poach at least a few brokers from his old shop.

That he was so quickly able to recruit James Quinn, an executive director at C&W who has been a broker on a number of major transactions during his tenure, reflects the expectation that Trammell Crow will be able to grow into a larger player under the guidance of the same hand that ran C&W's storied Manhattan brokerage.

Considered a major real estate services firm nationally, Trammell Crow has not enjoyed the same market share in the city where it is has perennially lagged behind larger brokerages, such as CB Richard Ellis, C&W, Newmark Knight Frank and Jones Lang LaSalle.

But Quinn, who brings with him relationships with such clients as Dow Jones, IBM, Washington Mutual and L3 Communications, believes that Trammell Crow is poised to increase its ranking among the city's brokerage firms because of the popularity of its other service lines.

Especially successful in its evolution into the kind of multi-disciplined real estate services firm that can cater to the broadening needs of corporate clients, Trammell Crow has found that its customers often tap a bundle of its services and that a client's usage of a single service line can often lead to its utilization of a host of others.

Working with a major telecommunications company that has acquired a number of smaller companies for instance, Trammell Crow's strategic advisory group has found that the firm's real estate strategy would be best served by shedding properties, whose functions are redundant, from its newly expanded portfolio.

The disposition or leasing of that space will be handled by Trammell Crow's brokerage services.

Quinn, who worked on many national accounts while at C&W, has been playing a leading role in the assignment.

"I was attracted to the Trammell Crow platform," Quinn said. "The landscape of the business is changing. Corporations are looking for a suite of intellectual capital. You have to be really good at everything because clients are looking for one-stop shopping, they want to come to a firm and be able to tap all the services they need. And given the sophistication of corporate America, even just a single transaction will often require a number of different services."

Krasnow has said that he plans to expand Trammell Crow's team of roughly a dozen brokers to eventually over 50 in the next few years, a number that still pales to the city's largest firms. But by working in tandem with its other service lines, the firm may be able to command a market share disproportionate to its size.

"We have a leading project management group that right now is representing Bank of America in the construction of its headquarters at One Bryant Park," Quinn said. "Many of our groups are leaders in the industry which is expanding the use of the other service lines."

Trammell Crow's reputation has also been buoyed by its comprehensiveness.

"When I moved to this firm, the feedback from clients was positive because it was a well known name," Quinn said. "The days of doing one-off brokerage transactions are going away with major tenants. The new paradigm is working with clients and providing them seamlessly with a variety of services. Trammell Crow is a leader in this."