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Quiksilver's Retail Division Continues Expansion Into Northern California Market.


Business Editors

HUNTINGTON BEACH Huntington Beach, city (1990 pop. 181,519), Orange co., S Calif., on the Pacific coast, across from Santa Catalina Island, in an oil-producing area; inc. 1909. It manufactures aerospace vehicles, aircraft parts, optical instruments, and heat transfer equipment. , Calif.--(BUSINESS WIRE)--April 23, 2002

(NYSE NYSE

See: New York Stock Exchange
: ZQK) Quiksilver is pleased to announce the opening of two new concept shops in the Stoneridge Mall in Pleasanton, California Pleasanton, nicknamed "P-town"<ref name="">Ptown (Pleasanton) Bike Advocates Meeting, East Bay Bicycle Coalition website, August 14, 2007, retrieved August 17, 2007, is a city in Alameda County, California and was incorporated in 1894. .

The new Quiksilver Youth store, opening today, is the first in Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern , while the Quiksilver Boardriders Club, opening Friday, April 26th, is the second in this region. "We have several Quiksilver stores located in the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  area and felt that it was time to increase our presence in the north", said Gregg Solomon, senior vice president of Quiksilver's Retail Division. "Currently, our only other store here is in Sacramento. Eventually, we would like to have as many retail outlets in Northern California as we do in our home base of Southern California."

The 3,000 square foot Quiksilver Boardriders Club is the 18th company owned Boardriders store in the U.S. market bringing the total number of Quiksilver owned concept shops to 28 domestically. Merchandise that is carried in the shop includes Quiksilver's namesake line of young men's product as well as its immensely popular women's junior line, Roxy. The store features shoes, clothing, swimwear, accessories and luggage aimed at the active consumer and is merchandised to reflect the Quiksilver lifestyle.

The Quiksilver Youth store is 1,500 square feet and is the second company-owned youth store. The product mix is similar to the categories offered at the Quiksilver Boardriders Club but aimed at the younger customer. The boy's collection of clothing includes Quiksilver Youth, Quiksilver Boys 4-7, Quiksilver Toddlers and Tony Hawk
This article is about the American skateboarder. For the British comedian and author, see Tony Hawks. For the New Zealand basketball player, see Tony Hawke.
Anthony Frank Hawk (born May 12 1968), known as Tony Hawk
 Boys. Additionally, Roxy's "little sister" line, Teenie Wahine wa·hi·ne   also va·hi·ne
n.
1. Hawaii A Polynesian woman.

2. Sports A woman surfer.



[Hawaiian, from Proto-Polynesian *fafine.
, caters to younger girls. The store will also feature interactive games to further enhance the customers' shopping experience.

The Quiksilver Boardriders Club store can be found at space C-209 on the second level of the Stoneridge Mall. The Quiksilver Youth store is located at space A-216 and can also be found on the second level. The shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into  is located at 1 Stoneridge Mall in Pleasanton.

About Quiksilver:

Quiksilver designs, produces and distributes clothing, accessories and related products for active-minded people and develops brands that represent a casual lifestyle - driven from a boardriding heritage. Quiksilver's authenticity is evident in its innovative products, events and retail environments across the globe.

Quiksilver's primary focus is apparel for young men and young women under the Quiksilver, Roxy, Raisins, Radio Fiji and Hawk Clothing labels. Quiksilver also manufactures apparel for boys (Quiksilver Boys and Hawk Clothing), girls (Teenie Wahine and Raisins Girls), men (Quiksilveredition and Fidra) and women (Leilani swimwear), as well as snowboards, snowboard boots and bindings under the Lib Technologies, Gnu, Supernatural Manufacturing and Bent Metal labels. Quiksilver's products are sold throughout the world, primarily in surf shops and specialty stores that provide an outstanding retail experience for their customers.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Language

This Press Release contains forward-looking statements. These forward-looking statements are subject to risks and uncertainties, and actual results may differ materially. Please refer to Quiksilver's SEC filings for more information on the risk factors that could cause actual results to differ materially from expectations, specifically the section titled "Forward Looking Statements" in Quiksilver's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
.

NOTE: For further information about Quiksilver, Inc., you are invited to take a look at our world at http://www.quiksilver.com
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 23, 2002
Words:545
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