Quigo Technologies Adds Powerhouse Publisher Line-Up and New Sports Category to AdSonar Exchange.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Quigo Quigo Technologies, Inc. is a privately owned search engine marketing company headquartered in New York City. Founded in Israel in 2000 by Yaron Galai and Oded Itzhak, it developed proprietary search solutions for the online contextual advertising it offers through its two expands growing network by signing agreements with USATODAY.com, The New York Post The New York Post is the 13th-oldest newspaper published in the United States and the oldest to have been published continually as a daily.[3] Since 1976, it has been owned by Australian-born billionaire Rupert Murdoch's News Corporation and is one of the 10 , iExplore and World Publications to join content targeted advertising platform Quigo Technologies, a leading developer of online marketing technologies, announced today that it signed agreements with several large publishers to use AdSonar Exchange to place relevant text ads on their Web sites. A targeted advertising platform, AdSonar Exchange matches advertisers and publishers with pinpoint precision using sophisticated technology in order to address the current search relevancy problem. Spanning the health, travel and newly added sports categories, the new publishers boost the AdSonar Exchange network to include millions of additional pages: --USATODAY.com, the award-winning news and information site owned by Gannett, is utilizing AdSonar to power ads in the health section of its Web site and will incorporate AdSonar ad listings into its highly regarded sports section Noun 1. sports section - the section of a newspaper that reports on sports sports page - any page in the sports section of a newspaper newspaper, paper - a daily or weekly publication on folded sheets; contains news and articles and advertisements; "he read later this month. --NYPOST.com, the sixth largest newspaper Web site in the nation, is using AdSonar to position ads in its health, travel and sports sections. --IEXPLORE, the leading online seller of adventure and experiential ex·pe·ri·en·tial adj. Relating to or derived from experience. ex·pe  ri·en travel associated with National Geographic is also using AdSonar to bring relevant ads to the pages of the adventure and experiential travel site. --WORLD PUBLICATIONS, a leader in lifestyle and recreational publishing with over 15 titles and Web sites including Destination Weddings & Honeymoons and Caribbean Travel and Life, will ultimately use AdSonar on all its Web publications to promote highly targeted ads that complement the specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. content. AdSonar Exchange also offers an education category. Using Quigo's one-of-a-kind technology, AdSonar Exchange's advertising platform classifies Web sites by content topic as the first step to ensure the right ad will be placed on the most relevant Web page. AdSonar's proprietary relevancy algorithms The following is a list of the algorithms described in Wikipedia. See also the list of data structures, list of algorithm general topics and list of terms relating to algorithms and data structures. then sort through the topics and Web site to refine and determine an ideal match so that the right ad will be shown in front of the right consumer on the right Web page. "We believe Quigo's technology truly separates AdSonar Exchange from the other advertising platforms and it's why publishers like USATODAY.com and The New York Post are choosing AdSonar," stated Michael Yavonditte, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Quigo Technologies. "Other systems group content and ads by categories, but that's where their "technology" ends; and therefore you'll find car insurance ads on health insurance Web sites. Sure, they both are in the insurance category, but AdSonar's relevancy checks would know that difference and stop the car insurance ad from running on a health related site." About Quigo Quigo develops first-of-its-kind, marketing technology that helps businesses and consumers get more of what they want out of Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the search. ROI-based solutions for content-targeted advertising and search engine marketing form the basis for Quigo's product offerings: AdSonar Exchange, a content-targeted advertising marketplace for advertisers and Web publishers; and FeedPoint, a search engine marketing solution for advertisers and search engine marketing agencies. FeedPoint, AdSonar and Quigo are service marks of Quigo Technologies, Inc. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion