Quigo Launches a Private Label Version of AdSonar for the Knot - Bringing Cost-Per-Click Advertising to the Web's #1 Wedding Resource.

NEW YORK -- Quigo to Help Advertisers Reach The Knot's National Audience of 1 Million-Plus with Highly Targeted, Contextual Advertising Placements

The Knot (www.theknot.com), the most trafficked online wedding resource, and Quigo Technologies, a leading developer of online marketing technologies, announced today they have partnered to bring The Knot's bridal-oriented advertisers the most sophisticated cost-per-click advertising program available through a private label version of Quigo's AdSonar technology.

An estimated 2.3 million couples get married every year in the United States, and over a million of them join TheKnot.com for wedding planning information, tools, and products to plan the special day. In response to countless advertising requests, The Knot partnered with Quigo to launch a convenient, cost-per-click advertising program that allows companies--large or small--to reach these enthusiastic, action-minded, and cash-wielding couples. This new program will allow The Knot to enhance their site's advertising offerings and maximize the true advertising worth from each of the site's web pages.

Through this recently launched program, national and local advertisers can employ the sophisticated yet easy-to-use platform designed by Quigo to target those hard-to-reach wedding couples at the exact time they are using The Knot to seek out advice and ideas, shop for wedding favors, choose a band, or select the ideal honeymoon package. In addition, the program will allow cost-per-click advertisers to pinpoint highly targeted placements on TheKnot.com while providing a cost-effective marketing platform for local advertisers seeking to promote their products to the site's national audience of over 2 million unique monthly visitors.

Advertisers will be able to bid on ad placements directly through a self-service program found at TheKnot.com and powered by Quigo. Through this account interface, advertisers can choose their bid price, set their total budget and change any element of their campaign quickly and easily. Quigo's one-of-a-kind technology classifies both ads and the web site by content topic, and then uses proprietary relevancy algorithms to sort through the topics to refine and determine an ideal match--so the right ad will be placed in front of the right consumer on the right page.

"Partnering with Quigo gives advertisers the ability to reach our national audience through an efficient, low-cost, cost-per-click advertising program," states Rob Fassino, co-founder and vice president of The Knot. "It also enables our existing local advertisers, who seek to promote products or services beyond their local area, a cost-effective way to reach The Knot's national audience."

"Quigo is very excited to launch a Private Marketplace partnership with The Knot," states Michael Yavonditte, CEO of Quigo. "The Knot is the most recognized wedding brand on the Internet, and our Private Marketplace solution provides premium sites, like The Knot, the opportunity to allow the world to bid for contextual placement next to their highly valuable content."

Quigo has also launched Private Marketplace versions of its AdSonar platform for other web sites including: iExplore.com, USATODAY.com, DenverPost.com, and RockyMountianNews.com.

About The Knot

The Knot Inc. (OTCBB: KNOT; www.theknot.com) is one of the world's leading lifestage media and services companies. Its wedding brand, The Knot, provides today's to-be-weds with comprehensive wedding planning information, interactive tools and resources, and wedding-related shopping. Its award-winning website, TheKnot.com, is the leading online wedding destination and wedding content provider to America Online, MSN, and Comcast. Its newlywed website, TheNest.com, is the first online destination for the just-married audience, providing newly married couples with targeted relationship advice, living and entertaining ideas, interactive tools for daily life, and a robust community of peers.

The Knot Inc. also offers a diverse collection of wedding planning print publications. The Knot produces a national publication, "THE KNOT Weddings" magazine, and through its subsidiary Weddingpages, Inc., publishes "THE KNOT Weddings" regional wedding magazines in 18 U.S. markets. In addition, the company publishes a wedding planning book trilogy with Broadway Books and a gift-book series with Chronicle Books; and produces a televised documentary series on The Oxygen Network and a VOD service for Comcast Cable. The Knot is based in New York and has several other offices across the country.

About Quigo

Quigo develops first-of-its-kind marketing technology that helps businesses and consumers get more of what they want out of Internet search. ROI-based solutions for content-targeted advertising and search engine marketing form the basis for Quigo's product offerings: AdSonar Exchange, a content-targeted advertising marketplace for advertisers and Web publishers; Private Marketplace, a self-service, content-targeted advertising solution for large publishers; and FeedPoint, a search engine marketing solution for advertisers and search engine marketing agencies. FeedPoint, AdSonar, and Quigo are service marks of Quigo Technologies, Inc.