Quieter time: nightlife luminary opening intimate restaurants.The high-profile queen of Hollywood nightlife is expanding her empire--but in a more understated direction than some might expect. Shereen Arazm, Hollywood's only female nightclub owner and the sole woman in the splashy splash·y adj. splash·i·er, splash·i·est 1. Making or likely to make splashes. 2. Covered with splashes of color. 3. Showy; ostentatious. See Synonyms at showy. Dolce dol·ce Music adv. & adj. In a gentle and sweet manner. Used chiefly as a direction. [From Italian, sweet, from Latin dulcis.] Adv. 1. Group ownership clan, is taking her big-club style success and applying it to two small restaurants she plans to open in the next six months. Arazm's first project is an intimate restaurant to be called Davina near Hollywood Boulevard For uses other than the original street, see Hollywood Boulevard (disambiguation). Hollywood Boulevard is a boulevard in Hollywood, Los Angeles, California, United States, beginning at Sunset Boulevard in the east and running northwest to Vermont Avenue, where it straightens out and Las Palmas Las Palmas: see Palmas, Las, Spain. Las Palmas or Las Palmas de Gran Canaria Seaport city (pop., 2001: 354,863), northeastern Grand Canary Island, Spain. Avenue in Hollywood. It represents a significant departure from the Dolce Group's sprawling, nightclub-style Geisha geisha Member of a professional class of women in Japan whose traditional occupation is to entertain men. A geisha must be adept at singing, dancing, and playing traditional musical instruments (e.g., the samisen) in addition to being skilled at making conversation. House. She put the new direction into Hollywood terms. "Geisha was my blockbuster; now I'm looking to do more independent films," Arazm said. "Everybody wants to be a nightclub, a dance club, to be Sam Nazarian Sam Nazarian is an American entrepreneur. Nazarian is Chief Executive Officer of SBE Entertainment, which includes SBE HotelGroup, Samy Boy Supper Clubs, and 3Wall Development. . Right now, I want to do restaurants and less of the mega-club. We don't need another 10,000 people coming into Hollywood for another nightclub." The restaurant and bar, which will focus on small portions of healthy Japanese-French fare with a tapas-type approach, is named for her mother and is slated to open next spring. Arazm is also taking over the former site of Authentic Cafe on Beverly Boulevard Beverly Boulevard is one of the main east-west thoroughfares in Los Angeles. It begins off of Santa Monica Boulevard in the Beverly Hills and West Hollywood border and ends on Lucas Avenue near Downtown Los Angeles. and plans to open a southern Italian-themed restaurant called Terroni in March. The idea at the restaurants is more mellow Approach--pre-club drinks and dinner, or the working crowd on weeknights. Arazm is still part of the Dolce Group. She maintains a number of business connections with Lonnie Moore and Mike Malin, the other main members, but she wants to cement her own identity. "I am not Shereen Arazm of the Dolce Group," she said. "We love each other to death, but we are all so different." Besides the Geisha House, the Dolce Group owns Bella, Dolce and Les Deux in Hollywood, and they own a Dolce and a Geisha House in Atlanta. Among Arazm's other goals is to attract a more diverse clientele, meaning the more offbeat off·beat n. Music An unaccented beat in a measure. adj. Slang Not conforming to an ordinary type or pattern; unconventional: offbeat humor. crowd from Los Feliz and Silver Lake, rather than the would-be socialites and starlets who clamor for entry into the hottest clubs. Also, she is trying to change up what she described as the sameness in appearance and feel of many L.A. clubs. "I see the same five designers at every " club," she said. "I am bringing in a new designer for each one." Tracie Butler will design the light, airy interior planned for Davina. |
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