Questcon Technologies Taps DPR Group to Spearhead Targeted Public Relations Campaign.CARY, N.C. -- DPR DPR Department (al) Performance Report DPR Decreto del Presidente della Repubblica (Italian Republic presidential decree) DPR Department of Pesticide Regulation (California) Group, Inc., a full-service agency specializing in providing public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and marketing support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services to a broad range of technology companies, today announced that Questcon Technologies, a North Carolina-based company that provides software Quality Assurance (QA) and testing services, has selected DPR Group to manage its local and national public relations initiatives. As agency of record, DPR Group will work with Questcon to craft and execute a multi-tiered public relations program designed to heighten height·en v. height·ened, height·en·ing, height·ens v.tr. 1. To raise or increase the quantity or degree of; intensify. 2. To make high or higher; raise. v.intr. visibility among the company's target audiences. "Questcon's rapid growth along with our goal of building awareness within key verticals prompted our selection of DPR Group," said Christopher Laney, vice president of sales for Questcon. "We needed a local public relations partner with the core skill set and technological understanding to help us capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. that momentum. DPR Group brings the expertise that will enable us to execute the right programs to support our overall business and marketing objectives." Questcon, a division of Howard Systems International, provides QA and software performance services to its clients with an unbiased, objective viewpoint based on each client's unique organizational requirements. The company's strategic alliances allow Questcon to complement its expertise and experience with specific products, product knowledge or services provided by or through its partner channel. Questcon delivers superior and sustainable results to its clients within a number of industries including insurance, manufacturing, retail, pharmaceutical/chemical, communications, finance, services, technology, publishing/entertainment, medical/health, human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. and government. DPR Group Vice President, Bryan Wyatt said, "Questcon is a company at the forefront of its field and we are pleased to have been selected to manage their public relations activities. Questcon's service offerings and our experience working with technology and business-to-business innovators innovators people who will try new things. early innovators important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems. to help them communicate their messages in a crowded marketplace makes this a synergistic synergistic /syn·er·gis·tic/ (sin?er-jis´tik) 1. acting together. 2. enhancing the effect of another force or agent. syn·er·gis·tic adj. 1. fit." DPR Group will drive Questcon's editorial, industry analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. and thought-leadership programs and refine messaging to increase the company's visibility among its target audiences. The account will be managed out of DPR Group's recently opened Southeastern Division office in Cary, N.C. About Questcon Technologies Questcon Technologies, a division of Howard Systems International, is a premier provider of innovative Quality Assurance solutions for organizations looking to improve their business and software development processes. Since 1991, we have delivered strategic, client-driven solutions focused on quality and based on years of experience with Quality Assurance and software development & testing best practices. Our mission is to help companies increase business performance through innovative quality solutions, and we have helped hundreds of organizations with everything from strategizing for quality to creating an environment of continuous improvement. For more information, please call (888) 339-0600 or visit us on the Web at www.questcon.com. About DPR Group, Inc. Originally founded as Demaree Public Relations in 1998, DPR Group is a full-service agency specializing in providing public relations services to a broad range of technology companies. The firm has a proven track record representing both privately held and publicly traded companies publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. in fields such as software development, systems integration, telecommunications, electronics and component manufacturing, consulting, and specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. services. With offices near Washington, D.C. and in Cary, NC, DPR Group has the experience and industry contacts to successfully launch new companies and products and to significantly increase the name recognition of larger, more established companies. For more information, call 919-678-9200 or visit www.dprgroup.com. |
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