QueryObject System from CrossZ Software to Power Packaged Analytics from Customer Dynamics.UNIONDALE, N.Y.--(BUSINESS WIRE)--Feb. 11, 1998-- Analytical Data Mart A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. Technology adds dimensionality and scalability to customer behavior analysis application for the Retail marketplace CrossZ Software Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CRSZ) today announced an agreement that will allow Customer Dynamics Incorporated (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ), to resell QueryObject(tm) System as an integral part of their Packaged Analytics(tm) product line. This application, which will run on Reliant RM1000 and Primergy servers from Siemens Pyramid Information Systems, exploits the ability of QueryObject System to support very detailed analysis against large data volumes. "CrossZ has supported customer behavior analysis for nearly a decade," said Robert Thompson Robert Thompson may refer to:
"The key differentiater of Packaged Analytics is its ability to deliver highly detailed analysis," says Herb Williamson, President of Customer Dynamics Incorporated. "The ability of QueryObject System to handle massive data volumes, and the advanced scalability of the Reliant RM1000, together will allow Packaged Analytics to process hundreds of millions of market baskets of information and then deliver QueryObjects containing precise detail on customer and product to Primergy NT servers running at the headquarters or store level. This data is used by supermarkets and other retailers to optimize customer retention, customer segmentation, customer profitability Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person,household or a company that overtime,yields a revenue and product category penetration around the customer." About Packaged Analytics Customer Dynamics' base applications are delivered as Packaged Analytics(tm) for: 1). Customer Measures, 2). Market Basket Measures, 3). Operational Measures, 4). Product Category Measures. Utilizing QueryObject System as the core technology, Customer Dynamics has integrated sophisticated analytics through user extensions to drive these application sets. Packaged Analytics(tm) gives the retailer a view of customer measures by store/s, departments, categories, sub-categories, frequency, recency of shopping. Profitability, promotion responses, tied to lifetime value assist in the comprehensive customer retention, and acquisition programs. Customer measures of market basket attributes that effect the business such as product and category affinities, payment types and segmentation round out the full Packaged Analytics(tm) application to better manage a retail business around the customer. About Customer Dynamics Customer Dynamics, Inc. is an Oakland CA based software product company providing applications to the Retail Marketplace to measure customer behavior effects on their business. These products assist in transitioning a retail organization from a product centric focus to a customer centric focus. (One-to-One customer relationships) For more information on Customer Dynamics or Packaged Analytics contact the company at (510) 563-3928. About QueryObject System QueryObject System is an analytical data mart which, because of its unique approach to representing data through complex polynomial polynomial, mathematical expression which is a finite sum, each term being a constant times a product of one or more variables raised to powers. With only one variable the general form of a polynomial is a0xn+a equations, provides efficient, responsive access to high data volumes within a small data mart footprint. QueryObject System further breaks down the limits of traditional data marts by supporting a wide number of concurrent users in client-centric, client-server or Intranet environments, and the polymorphic polymorphic - polymorphism nature of the QueryObject schema allows for interaction with most industry-standard analytical techniques, from spreadsheet reports through ad hoc query A non-standard inquiry. An ad hoc query is created to obtain information as the need arises. Contrast with a query that is predefined and routinely performed. See query and ad hoc. and multidimensional analysis In statistics, econometrics, and related fields, multidimensional analysis is a data analysis process that groups data into two basic categories: data dimensions and measurements. , to data mining. About CrossZ Software Corporation CrossZ Software Corporation is a publicly held company headquartered in Uniondale, New York Uniondale is a hamlet (and census-designated place) as well as a suburb of New York City in Nassau County, New York, United States, on Long Island, in the Town of Hempstead. The population was 23,011 at the 2000 census. , with European Headquarters in the United Kingdom. QueryObject System, which runs on MVS (Multiple Virtual Storage) Introduced in 1974, the primary operating system used with IBM mainframes (the others are VM and DOS/VSE). MVS is a batch processing-oriented operating system that manages large amounts of memory and disk space. , UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). and NT servers and Windows clients, allows organizations to enhance their Business Intelligence productivity by building specialized, high-performance analytical data marts that can be queried using their choice of industry-leading ODBC (Open DataBase Connectivity) A database programming interface from Microsoft that provides a common language for Windows applications to access databases on a network. or OLEDB OLEDB Object Linking & Embedding Data Base (Microsoft) OLEDB Ole Database analytical and data visualization See information visualization. tools. For more information on QueryObject System or CrossZ Software Corporation contact the company at (800) 522-6302 or visit our Web site at http: //www.crossz.com. -0- CrossZ and QueryObject are trademarks of CrossZ Software Corporation. Packaged Analytics is a trademark of Customer Dynamics Incorporated. All other trademarks and registered trademarks referenced in this document are the property of their respective holders. This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created hereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the Company's development as a software products company, and the ability of certain partnerships to aid in that growth; the capability of the companies products to perform as optimized analytical data marts; and the ability of the companies products to support the performance of other business intelligence tools. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. CONTACT: Harpell/Martins CrossZ Software Mark Williams Robert Thompson 978-461-0202 x24 516-228-8500 mwilliams@harpell.com rthompson@crossz.com or Customer Dynamics Herb Williamson 510-563-3928 herb@iqlabs.com |
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