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Quattro and Playboy Partner to Put a Playmate in Your Pocket.


Mobile Web Site Combines Lifestyle Content with Targeted Advertising to Bring the Playboy Playboy

monthly magazine renowned for nude photographs. [Am. Pop. Cult.: Misc.]

See : Eroticism
.com Experience to the Mobile Consumer

WALTHAM, Mass. -- Playboy.com, a leading men's lifestyle and entertainment Web site, has partnered with Quattro Wireless to bring the Playboy.com experience to the mobile consumer. Using Quattro's GetMobile[TM] platform, Playboy.com will offer access to the world of Playboy in a mobile-friendly format, combining its compelling lifestyle content with targeted, relevant advertisements from premium sponsors such as AXE Vice body spray Body spray is a perfume product which is lighter in strength than cologne, generally less expensive, and doubles as a deodorant.[1] Some well known body spray brands include Unilever's "Axe", Gillette's "Tag", Dial's "RGX", Procter & Gamble's "Old Spice Body Spray", and A.  and Sony Pictures Home Entertainment Sony Pictures Home Entertainment is the home video distribution arm of Sony Pictures Entertainment, a subsidiary of Sony Corporation. It was established in 1978 as Columbia Pictures Home Entertainment. .

Whether at work or on the go, Playboy enthusiasts can browse non-nude photos of their favorite Playboy models This is a list of all the models photographed for Playboy magazine. Note that not all of the women who have modeled in Playboy have done so in the nude.

The list has been split up into several articles by decade of publication.
 and get to know turn-ons and turn-offs in their personal interviews. Readers can get their own burning questions answered by the Playboy Advisor, Playboy's solutions to your most vexing problems. Users can also access trusted reviews of music, games, and books from their mobile phone. For those looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a quick laugh, the Playboy Joke of the Day serves up irreverent ir·rev·er·ent  
adj.
1. Lacking or exhibiting a lack of reverence; disrespectful.

2. Critical of what is generally accepted or respected; satirical: irreverent humor.
 humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was  with a sexy twist. All of Playboy's content was adapted by Quattro using its GetMobile[TM] Platform, ensuring that must-have content is kept fresh and in sync with the wired Web version. In addition, as a part of its Premier Services, Quattro Wireless generates incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 revenues for Playboy by selling and serving rich advertising matched to the interests of Playboy.com's audience.

"Playboy is one of the world's most recognized brands and, as our customers increasingly turn to their mobile devices for content, we now can reach them whenever and wherever they are," said Chris Petrovic, VP of Digital Media for Playboy Media Group. "Quattro enables Playboy to extend its reach into the mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV.  while maintaining brand consistency with our wired Web site and print publication."

"Playboy is always on the forefront of technological innovation, and they realize the mobile Internet is an important, growing channel to reach their consumers," said Lars Albright, Vice President of Business Development for Quattro Wireless. "By combining their high caliber lifestyle content with relevant ad inventory via the mobile Internet, Playboy continues to blaze a trail into new media, extending its brand recognition and leadership position to a new generation of mobile-savvy consumers."

About Playboy Enterprises Playboy Enterprises, Inc. (NYSE: PLA), also organized as New Playboy, Inc. (NYSE: PLAA), is the company founded by Hugh Hefner to manage the Playboy magazine empire. It was created in 1953 as the HMH Publishing Co., Inc. , Inc.

Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment Web site; and licenses the Playboy trademark internationally for a range of consumer products and services.

For more information please visit www.playboyenterprises.com.

About Quattro Wireless

Quattro Wireless brings publishers, advertisers, and wireless operators together to embrace the mobile Web. The company matches global advertisers with its network of exclusive publisher inventory. Through its GetMobile[TM] platform, Quattro empowers advertisers and publishers to quickly build, manage and extend their brand to the mobile channel. The result is device-optimized, dynamic mobile Web sites and mobile advertisements that provide a superior user experience and high advertising yield. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Sep 26, 2007
Words:527
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