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Quantiva Expands Senior Management Team; Marketing & Engineering Appointments Round Out Executive Team; Quantiva Targeting Internet Businesses with Diagnostics Solution.


Business/Technology Editors

PRINCETON, N.J.--(BUSINESS WIRE)--April 30, 2002

Quantiva, Inc., the emerging leader in automated diagnostics for Internet businesses, today announced the appointment of two key executives to its senior management team. Jill Huntington-Lee has joined the company as vice president, marketing and S. Shastry has been named vice president, engineering.

"Quantiva's mission is to redefine performance management for Internet-based businesses," said Al Fink fink   Slang
n.
1. A contemptible person.

2. An informer.

3. A hired strikebreaker.

intr.v. finked, fink·ing, finks
1. To inform against another person.
, Quantiva's president & chief executive officer. "Our goals are ambitious, and to achieve them we need the right combination of talent, experience, and enthusiasm. With Jill and Shastry on board, we have an executive team capable of delivering the industry's first automatic diagnostic solution for the Internet community."

Jill Huntington-Lee will be responsible for developing and executing Quantiva's corporate and product marketing strategies. Ms. Huntington-Lee has more than 20 years of experience in the computer industry, including 17 years focused on network and infrastructure management. Her expertise encompasses a wide-range of marketing skills, including branding, business development, market analysis, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and product positioning.

Ms. Huntington-Lee served as vice president of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  at Micromuse Inc. where she built and managed the global marketing team during the pre-IPO, IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. , and post-IPO periods. Most recently, she was vice president, marketing for Tek-Tools, Inc. Ms. Huntington-Lee founded her own consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee
consulting firm

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 in 1991, and has co-authored 2 books and hundreds of articles on various network and performance management topics.

She received undergraduate degrees in Business and English from Wake Forest University and her Master's Degree master's degree
n.
An academic degree conferred by a college or university upon those who complete at least one year of prescribed study beyond the bachelor's degree.

Noun 1.
 in Computer Science from the University of Virginia.

S. Shastry brings 24 years of experience in software development and technical support to Quantiva. As the vice president, engineering, Mr. Shastry will lead the development of Quantiva's product and service offering and direct the technical support staff. Mr. Shastry's experience includes executive vice president of engineering at InterWorld Corporation where he was responsible for directing and overseeing InterWorld's information technology, technical support, and research and development activities. Prior to InterWorld, Mr. Shastry served as a department head at Bell Labs, Lucent Technologies where he focused on system software development and technical support for data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another.  platforms. Mr. Shastry also served as vice president of engineering at Echo Logic, Inc., a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of AT&T Ventures Corporation. While there, he was responsible for all the engineering and customer support activities.

Mr. Shastry has handled numerous system level software development projects and customer support for companies such as Perkin-Elmer, Concurrent Computer Corporation This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
, and Digital Equipment Corporation. He holds a Master of Technology degree from the Indian Institute The Indian Institute in central Oxford, England is located at the north end of Catte Street on the corner with Holywell Street and faching down Broad Street from the east.[1]  of Technology and a M.S. in Computer Science from the University of Pennsylvania (body, education) University of Pennsylvania - The home of ENIAC and Machiavelli.

http://upenn.edu/.

Address: Philadelphia, PA, USA.
.

About Quantiva

Quantiva is redefining performance management for Internet-based businesses by delivering the industry's first automated diagnostic solution. Quantiva's advanced software continually and precisely analyzes Web-enabled business transactions, automatically detecting and diagnosing problems while dynamically adapting to changes on both sides of the firewall. This reduces IT costs, improves the on-line customer experience, and quickly delivers value to the business. Quantiva is headquartered at 100 Village Boulevard, Princeton, NJ 08540; (609) 514-9551. The Web site is at www.quantiva.com. For more information, please contact Nancy Davis at (781) 856-6521 or njdavis@attbi.com

Copyright(c)2002. Quantiva. All Rights Reserved.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 30, 2002
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