Qualitative Marketing Software Announces Licensing Agreement with VNU Precision Marketing Group.CLEARWATER, Fla.--(BUSINESS WIRE)--April 21, 1998-- Pact Provides Claritas, National Decision Systems (NDS See eDirectory. NDS - Netware Directory Services ) & other VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User PMG PMG abbr. postmaster general PMG 1. Postmaster General 2. Paymaster General Companies with Access to Vital Geographic Encoding Technology Qualitative Marketing Software, Inc. (QMSoft), a recognized leader in data enhancement and data quality technology, announced today a new licensing agreement with VNU Marketing Information Services' Precision Marketing Group (PMG). Through this pact, VNU PMG companies Claritas, National Decision Systems (NDS), Spectra Marketing, and Trade Dimensions/National Research Bureaus now have access to vital geographic encoding technology that enables them to link address level information to geography for use in a broad array of consumer marketing applications. This new licensing agreement specifically furnishes Claritas, NDS, and the other VNU PMG companies with rights to use Qualitative Marketing Software's Centrus(TM) GeoStan, Centrus Spatial+, and Centrus Merge/Purge technologies, and provides for Claritas to serve as an OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and for the GeoStan product as well. Moreover, the execution of this agreement also marks the first time that QMS (1) (Minolta-QMS, Inc., Mobile, AL) A manufacturer of laser printers founded in 1977 by Jim Busby. Initially involved with controllers for printing bar codes and labels, it entered the laser printer business in the mid-1980s and set numerous records. technology has been ported to the DEC Alpha UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). platform. "Our partnership with VNU, Claritas, NDS, and the other VNU PMG companies is strategic for Qualitative Marketing as we entrench ourselves in the data warehousing and market research commerce sectors," says Paul Wray, co-founder and president of Qualitative Marketing Software. "Adding them to our elite group of users, has allowed us the opportunity to append to our UNIX ports the DEC Alpha box, an industry standard for most data warehouses, increasing the multiple platform availability of our data enhancement and data quality technology. The agreement is clearly a win-win situation for both the VNU Precision Marketing Group and QMSoft." According to Nancy Deck, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Claritas, Inc,: "The QMS technology enables us to interact with our client's data, to better develop our own software and applications, and to offer the QMSoft geographic management software as a part of our software product line. By using this technology, Claritas and its sister companies are now able to do project work and deliver a solution both on the desktop and in the data warehouse environment of the client as well." Centrus GeoStan is an embeddable address quality and geocoding technology from QMS that performs the fastest, most accurate address correction, postal code and geocode ge·o·code n. The demographic characterization of a neighborhood or locality, especially as used in marketing. processing available today. Centrus Spatial+ technology combines the user's pre-defined boundary files, with the geocoded records produced by GeoStan to help managers make critical decisions based on the relationship of their customers or prospects to specific geographic criteria. Centrus Merge/Purge from QMSoft is the most sophisticated merge/purge and data consolidation technology in the industry, employing both variable-sized table processing and an advanced scoring methodology with a wide variety of edit checking options for both batch and real-time database solutions. For more information regarding Qualitative Marketing Software, Inc., or about any of its products and/or services, contact QMSoft by phone at 800/782-7988, or visit the company on the World Wide Web at http://www.qmsoft.com. About Qualitative Marketing Software Qualitative Marketing Software Inc. (QMSoft), a leading provider of Database & Direct Marketing Total Solutions for Fortune 2000 organizations, is recognized nationally as a pioneer and leader in data enhancement and data quality technology. The company's technology, including development libraries and application-independent batch and real-time software, combines advanced features and functionality with remarkably easy integration. QMSoft Industry Specialists have provided companies such as Allstate, Blockbuster Entertainment, BellSouth Telecommunications, CIGNA CIGNA CG (Connecticut General Life Insurance Company) INA (Insurance Company of North America) Flood Services, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , ESRI (Environmental Systems Research Institute, Inc., Redlands, CA, www.esri.com) The world's leading developer of geographic information systems (GIS) software, including programs that plot ZIP codes and addresses, demographic information and detailed, color-coded data. , GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) Business Operation, Sears, and Sprint Spectrum, with the tools and technology needed for Data Quality, Data Enhancement, Data Consolidation, and Data Analysis. QMSoft supports a wide variety of integration levels and platforms, including Windows 95/ NT, UNIX, OCX (OLE Control EXtension) A component software technology from Microsoft that enables a Windows program to add functionality by calling ready-made components. Generally called "OLE controls" or "OLE custom controls," they appear to the end user as just another part of , ActiveX, and Mainframe - via gateways and Remote Procedure Calls (RPC). QM is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Clearwater, Fla., with regional offices in Boston, Chicago, Atlanta, Dallas and Los Angeles, as well as its product development office in Boulder, Colo. About VNU Marketing Information Services New York City-based VNU MIS is among the nation's largest providers of marketing information. The company is a subsidiary of VNU USA, which also owns BPI Communications, Inc.; Bill Communications, Inc.; and SRDS SRDS Symposium on Reliable Distributed Systems SRDS Standard Rate and Data Service SRDS Shop Repair Data Sheets . VNU USA is owned by VNU, a Netherlands-based international publishing and information company whose operations include consumer and professional services, broadcasting, and entertainment. About the VNU Precision Marketing Group The VNU Precision Marketing Group is a division of VNU Marketing Information Services (MIS), one of the nation's largest providers of marketing information. VNU MIS family of marketing information companies provide a wide range of precision marketing information and solutions, including segmentation, consumer data, media measurements, and more. Claritas, headquartered in Arlington, Virginia, is the nation's leading provider of precision marketing solutions, incorporating local-area demographics, segmentation systems, marketing software, geographic information systems, and custom modeling and analysis. The company is a subsidiary of New York-based VNU Marketing Information Services, which is a subsidiary of VNU USA, and can be reached on the World Wide Web at http://www.claritas.com. CONTACT: S&S Public Relations, Inc. Caroline Pasquesi, 847/291-1616, ext. 277 caroline@sspr.com |
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