Qualitative Marketing Software - QMSoft Unveils Centrus Marketing Server Suite at the 81st DMA Annual Conference.

CLEARWATER, Fla.--(BUSINESS WIRE)--Oct. 12, 1998--

Enterprise-wide, Turnkey Solution Performs Instant Counts &

Custom List Extractions for List Brokers and

Marketing Information Companies

Qualitative Marketing Software Inc. (QMSoft), a recognized leader in data enhancement and data quality technology, announced today the release of Centrus(TM) Marketing Server Suite, a complete enterprise-wide, turnkey solution ideal for those managing databases of 100 million records or more. The marketing and decision-support application, which can also be accessed via a stringently secure Internet site (www.centrusonline.com), was unveiled today at booth No. 103 at the 81st DMA Annual Conference in San Francisco.

With Centrus Marketing Server Suite, marketing professionals, list brokers and service bureaus are able to easily streamline the process used for list fulfillment, customizing information to meet their database needs. The solution's incomparable speed, flexibility and scalability, as well as its ability to spatially-enable data with address-level geographic information, consolidate multiple datasets, clean and standardize addresses, enhance files with household, neighborhood and Census demographics, and handle large databases, advances the look-up of hundreds of thousands of records on the fly.

"We are changing the way information is gathered and delivered," said Paul Wray, co-founder and president of Qualitative Marketing Software. "Information is growing, and access for it is in high demand. We are providing an on-site tool to manage that growth and handle the demand. As a result, data will become more readily available to the end user."

Essentially, QMSoft has bundled its many time-tested software components, such as Centrus GeoStan, Centrus Spatial+ and Centrus Merge/Purge, and built a comprehensive real-time solution - a suite of products - that can host a client's data on-site. By adding Centrus DBI(TM), QMSoft's breakthrough indexing technology, this marketing and decision-support application will produce counts in less than a second and enhance one million records an hour, as well as perform complex geographic queries, enabling marketers to reduce their costs and time to market. This functionality sets it apart from any other database or indexing technology.

     Centrus DBI(TM) is made up of the following components:
-    Data Transformer/Loader - a tool designed to take raw household
     database files and clean, spatially-enable and merge them into a
     consistent data set, a fixed length ASCII file.
-    Data Indexer - creates compact, highly efficient index structures
     that have specifically been designed to handle household-level
     data variables, while also building spatial indexes designed to
     handle extremely large data sets.
-    Query Engine - produces instantaneous counts using complex
     queries of a very large data set. The query engine uses a query
     language similar to the one found in Xbase.
-    Data Extractor - writes records to a delimited ASCII, fixed ASCII
     or DBF file format based on the results of a query set.
-    Data Enhancer - matches records in a customer or prospect file to
     the National Household Database file using Centrus Merge/Purge as
     its core. Enhancer then appends to the customer or prospect
     records user-defined data elements from the National Household
     Database.

This evolutionary way of procuring and delivering real-time data is also available to large and small organizations that do not manage their own databases. They can have access to this comprehensive data quality, enhancement and analytical technology, as well as a number of large databases, by outsourcing it as a service from QMSoft via a stringently secure Internet site at www.centrusonline.com. QMSoft can host it as a service on the Internet while implementing its on-site solution and providing Professional Services and training.

For more information about Centrus Marketing Server Suite, Centrus Online or any of Qualitative Marketing Software's products and/or services, contact QMSoft by phone at 800.782.7988, or visit the company on the World Wide Web at http://www.qmsoft.com.

About Qualitative Marketing Software

Qualitative Marketing Software Inc. (www.qmsoft.com), a leading provider of spatial and marketing software for Fortune 2000 organizations, is recognized nationally as a pioneer and leader in data enhancement and data quality technology. The company's development libraries and application-independent batch and real-time software combine advanced features and functionality with remarkably easy integration. QMSoft Industry Specialists have provided companies in areas such as property & casualty insurance, retail and telecommunications, with the tools and technology needed for Data Quality, Data Enhancement, Data Consolidation and Data Analysis. QMSoft supports a wide variety of integration levels for Local, Client/Server and Internet applications built with C, C++, Java, Visual Basic, Delphi and PowerBuilder. QMSoft products are available across a full spectrum of computing platforms, including Windows 95/98/NT, UNIX and MVS.

QMSoft and in DM Review's Data Warehouse 100. The list was compiled from a DM Review readership survey, rating vendors of data warehousing and business intelligence solutions. QMSoft is a privately held company headquartered in Clearwater, Fla., with regional offices in Boston, Chicago, Atlanta, Dallas and Los Angeles, as well as its product development office in Boulder, Colo.