Quaero Develops Advanced Marketing Data Mart Implemented by SunTrust.Business Editors CHARLOTTE, N.C.--(BUSINESS WIRE)--May 6, 2003 Quaero, a leading provider of Knowledge Driven Marketing services, today announced it has successfully built and deployed an advanced Marketing Data Mart A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. for SunTrust Banks SunTrust Banks, Inc. (NYSE: STI) is an American bank holding company. The largest subsidiary is SunTrust Bank. It had $182.2 billion in assets as of December 31, 2006. , Inc., one of the nation's largest commercial banking organizations. The SunTrust Marketing Data Mart leverages advanced campaign management and business intelligence/reporting tools and consolidates data from across the company to help enhance customer service and strengthen client relationships. "Improving our information driven marketing is a priority for SunTrust," said Greg Holzwarth, SunTrust's Senior Vice President and Managing Director of Customer Information Management. "We chose Quaero for this critical project because of their strong data warehousing See data warehouse. data warehousing - data warehouse background, extensive marketing knowledge and deep technical and analytical expertise in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. field." According to Quaero's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Founder, Dr. Naras Eechambadi, "In highly competitive industries like financial services, companies must evolve quickly to meet changing market conditions and maintain customer focus. They must constantly refine and leverage customer information to enhance performance and ensure customer satisfaction. We are proud to have been selected by SunTrust to help them in this area and have been delighted to contribute to their success." About Quaero Quaero helps companies maximize their customer profitability through its marketing and technology services with development of Analytic CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. roadmaps, customer strategy, marketing process and organizational redesign, rapid data mart development, customer analytics, and campaign management implementations. Quaero helps companies in financial services, retail, publishing, and health care, develop long and profitable customer relationships. Clients include: Crate and Barrel, Johnson & Johnson, KeyBank, Readers Digest, Starwood Hotels and Resorts Worldwide, Wells Fargo, and SunTrust. Quaero offers consulting, training and outsourced services, through its offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Boston, San Francisco, Atlanta, and Charlotte. For more information, call 1-877-570-2199 ext 191, or visit the Quaero web site at http://www.quaero.com. |
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