Quaero Demystifies Campaign Management Software in New Report Sponsored by The Direct Marketing Association.

Business Editors

CHARLOTTE, N.C.--(BUSINESS WIRE)--April 5, 2001

Interactive Tool Reduces Risks Associated with Software

Selection & Implementation

Quaero, LLC, a leading Customer Relationship Management (CRM) services provider, announces the release of a new report, Campaign Management Software: Comparative Analysis with its Interactive Decision Tool taking the guesswork out of selecting a campaign management software solution.

Advances in technology and changes in consumer behavior are driving companies to establish CRM initiatives as a critical strategic focus. Managers are being tasked with assembling an optimal portfolio of CRM solutions, which includes campaign management software as a key component. Despite the fact that CRM investments are growing at an annual compounded growth rate of 54 percent, many companies have been slow to implement key technologies because of the lack of knowledge, fear of costs and implementation difficulties.

"Quaero offers an unusual value proposition to firms seeking to improve their marketing performance: in-depth research providing detailed product comparisons of campaign management tools and other marketing solutions, combined with business, marketing and technical consulting, and outsourced delivery of services," said Harry Watkins, Research Director, CRM, Aberdeen Group.

Conducted by Quaero's research and education arm, Quaero Answers(SM), the Campaign Management Software: Comparative Analysis report offers a thorough and unbiased review of 22 leading campaign management tools evaluated on the basis of functionality, flexibility and technical architecture. Using Quaero's Interactive Decision Tool, marketing and IT managers can access real-time information contained in the report, and weigh criteria based on business-specific requirements. This enables managers to customize the analysis and ensure software selection to best meet their objectives.

"The campaign management landscape has changed significantly since the initial study was released in May of last year," commented Quaero's CEO and Founder, Dr. Naras Eechambadi. "Besides market consolidation, our research reveals a major trend towards the convergence of operational and analytical CRM. Many vendors have also upgraded their capabilities to address multiple customer touch points."

Endorsed by The Direct Marketing Association (DMA), Quaero's report saves the self-screen of CRM tools. Because of this, The DMA plans to promote it extensively to its members.

"Quaero Answers(SM) is an established trainer for The DMA and has been an invaluable resource for The DMA in delivering unprejudiced content," said Ann Zeller, Vice President of Information Special Projects for The DMA. "Our goal is to continue to bring Quaero's exemplary research and expertise to our members."

Priced at $4,500 USD, Quaero's Campaign Management Software Comparative Analysis and Interactive Decision Tool can be purchased through the company's website, http://www.quaero.com/study or by calling 877-570-2199.

Vendors evaluated in the report include: Akio Solutions, Annuncio Software, Inc., Aprimo, Inc., BoldFish, Inc., Broadbase Software, Inc. (NASDAQ: BBSW), Decision Software, Inc., Delano Technology Corporation, Digital Impact (NASDAQ: DIGI), E.piphany, Inc. (NASDAQ: EPNY), e2 Communications, eGain Communications Corp. (NASDAQ: EGAN), MarketFirst Software, Inc., Matrix Technology Group, Inc. / Lodgistics.com, Inc., MessageMedia, Inc. (NASDAQ: MESG), NCR Corporation (NASDAQ: NCR), PrimeResponse, Inc. (NASDAQ: PRME), Protagona Worldwide (London Exchange: RGS), Responsys, Inc., SAS Institute, Inc., Siebel Systems, Inc. (NASDAQ: SEBL), Talisma Corporation, and Unica Corporation.

About Quaero

Quaero helps companies maximize their customer profitability through its CRM services with development of CRM roadmaps, rapid data mart development, customer analytics and campaign management implementations. Quaero brings its strong CRM expertise coupled with its analytics and technology expertise for companies in financial services, retail, e-business, communications and healthcare to develop long and profitable customer relationships. Clients include Fair Isaac, TRACFONE Wireless, Inc., Mellon/Dreyfus, priceline.com, Forrester Research, JP Morgan Chase and The Limited. Quaero supports the needs of companies to translate their customer contacts into long-term profitable relationships through its three lines of business: Quaero msi - providing marketing consulting and systems integration; Quaero Answers(SM) - offering research and training; and Quaero csp - offering outsourced CRM services. Quaero has offices in New York City, Research Triangle Park, Charlotte, Atlanta and Denver. For more information, call 877-570-2199 or visit the Quaero website at www.quaero.com.

EDITORIAL NOTE: Color photo of report is available electronically upon request.