QuadraMed Adopts Four Sub-Brands to Enhance Product Offerings; Strategy Aligns Products with Markets to Drive Targeted Growth.

Business Editors and Health/Medical Writers

SAN RAFAEL, Calif.--(BW HealthWire)--Oct. 15, 2001

QuadraMed Corporation (Nasdaq:QMDC) today announced that it has initiated a new branding strategy that classifies its wide range of healthcare technology products and services into four sub-brands. The new branding strategy, which includes new marketing collateral, advertising, and a website re-design, reinforces QuadraMed's growing financial and market position.

"We're focused on growth and we're making substantial progress toward our goals. Our broad range of products and consulting services is highly competitive, but we need a better and simpler way to describe to our potential customers what we do. Our new marketing strategy is designed to accomplish that. With four sub-brands, we will better convey both the functionality of QuadraMed's over 75 products and how they match the needs of the acute care hospital. Just as we've streamlined our operations, we're now simplifying our product messaging to facilitate growth," said Lawrence P. English, QuadraMed's Chairman and CEO.

QuadraMed's sub-brands correspond to the four distinct categories of hospital decision-makers for its products:

-- Because of the strong brand identity of QuadraMed's health information
system, the Company has adopted QuadraMed Affinity(R) as the sub-brand for all
enterprise-wide information system products, which are generally acquired in a
committee decision involving hospital boards, CEOs, CFOs, CMOs, CIOs, and
outside consultants.

-- Taking advantage of a proprietary name that connotes superior efficiency,
the Company has adopted the sub-brand of QuadraMed Quantim(R) for its health
information management products and services, which are procured by medical
record and health information management professionals.

-- Adopting another apt proprietary name, the Company will use QuadraMed
Complysource(R) as the sub-brand for its compliance solutions and services,
which are generally engaged by compliance and legal officers and outside legal
counsel.

-- In an allusion to the British treasury official, the Company has adopted
QuadraMed Chancellor(TM) as the sub-brand for its financial products and
services, which are secured by CFOs and revenue officers.

"Our products are in a majority of the hospitals in the United States, but our acquisition history has limited QuadraMed's name recognition. Our strategy addresses the complex and specialized needs of acute care hospitals while reinforcing the QuadraMed name and leveraging the existing strengths of well-known products like Affinity," said Executive Vice President Michael H. Lanza, who oversaw the branding efforts.

In advertisements that began last month, QuadraMed is positioning itself as the healthcare information technology and consulting services partner that offers real-world solutions to help healthcare professionals deliver outstanding patient care with optimum efficiency. Consistent with this positioning, the Company also announced that it had adopted the trademark -- "We do technology. So you can do healthcare."(TM) -- which is being incorporated into the branding strategy. New marketing collateral for the Quantim and Complysource sub-brands has been printed and is being distributed at the American Health Information Management Association (AHIMA) trade show that began in Miami Beach, Florida on October 14th. New collateral for the Affinity and Chancellor sub-brands is in production and will be available shortly. In a move to further emphasize the Affinity sub-brand, the Company also announced that it will be changing the name of its subsidiary, The Compucare Company, to QuadraMed Affinity Corporation.

About QuadraMed Corporation

QuadraMed is dedicated to developing information technology and providing consulting services that help healthcare professionals deliver outstanding patient care with optimum efficiency. Offering real-world solutions for every aspect of acute care information management, QuadraMed has four main product lines: Affinity(R) Healthcare Information System, Quantim(R) Health Information Management Software and Services, Complysource(R) Compliance Solutions, and Chancellor Financial Products and Services. Behind our products and services are nearly 1,000 professionals whose healthcare experience has earned QuadraMed the trust and loyalty of its many customers. To find out more about QuadraMed, visit www.quadramed.com.

Note to Editors: QuadraMed, Affinity, Quantim, Complysource, Chancellor, and "We do technology. So you can do healthcare." are registered trademarks of QuadraMed Corporation. All other trademarks and registered trademarks are the properties of their respective holders.