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QuVIS Integrates Forensic Marking by Thomson in Digital Cinema Systems.


TOPEKA, Kan. -- QuVIS, Inc., the leading provider of digital cinema solutions, is pleased to announce that it has completed testing and will begin shipping the watermarking solution developed by Thomson, the global technology company serving the media and entertainment industries, in its commercial grade cinema systems. With the integration of Thomson's forensic watermarking, the QuVIS' Cinema System will support an essential tool in the battle against piracy, a worldwide problem that cost Hollywood studios $6.1 billion in 2005, according to according to
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1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

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 statistics released by the Motion Picture Association of America (May 3, 2006).

QuVIS' Cinema System Series line of commercial grade servers deliver unsurpassed image quality in DCI (Display Control Interface) An Intel/Microsoft programming interface for full-motion video and games in Windows. It allowed applications to take advantage of video accelerator features built into the display adapter.  JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
2000, or its own patented wavelet compression technology, Quality Priority Encoding (QPE (language) QPE - 1. A two-dimensional pictorial query language.

["Pictorial Information Systems", S.K. Chang et al eds, Springer 1980].

[Q-systems. A. Colmerauer, 1969].

2. A rewrite system with one-way unification, used for English-French translation.
(TM)). The Cinema Series supports resolutions through 4K and provides transparent real-time playback of a 2K image from a 4K master as well as optional 3D. In addition to film-resolution playback, the QuVIS Cinema series supports current video broadcast standards including High Definition and Standard Definition at guaranteed quality levels. The systems approach includes integrated support for automation control and audio, as well as optional show and theatre management system components.

"QuVIS continues to add features as specified by the DCI, with more to be commercialized in the following months," says Larry Jacobson President of the Entertainment division "It is our intent to offer the most compelling and innovative features in the digital cinema industry. The addition of Thomson's watermarking to our commercial grade Cinema System is yet another step in that process."

Part of Thomson Content Security's comprehensive NexGuard(TM) suite of security tools, Thomson's watermarking technologies help eliminate illegal recording and other attempts to pirate copyrighted content without impacting the viewer experience. The solution embeds the time, date and location of content playback through a unique, invisible data replacement process. Thomson's forensic mark exceeds the digital cinema specifications set by the Hollywood studio consortium, Digital Cinema Initiatives Digital Cinema Initiatives or DCI is a consortium of studios formed to establish a standard architecture for digital cinema systems. The idea for DCI was originally mooted late 1999 by Tom McGrath, then COO of Paramount Pictures, who applied to the U.S.  (DCI) in its robustness, capacity to store forensic information and the ability to yield implicating im·pli·cate  
tr.v. im·pli·cat·ed, im·pli·cat·ing, im·pli·cates
1. To involve or connect intimately or incriminatingly: evidence that implicates others in the plot.

2.
 data from a small amount of footage.

"We are very pleased that QuVIS has recognized the leading-edge qualities of our watermarking solution," says Perry Weinstein, Director of Sales for Thomson. "With the help of QuVIS, NexGuard's watermarking tools will continue to penetrate new markets worldwide."

About QuVIS, Inc.

QuVIS, Inc., is the leading provider of hi fidelity high-resolution motion imaging technology. The QuVIS line of servers, recorders and players provide guaranteed image quality using Quality Priority Encoding, (QPE(TM)). QuVIS also offers optional JPEG2000, MXF (Material EXchange Format) A file format from the Pro-MPEG Forum for the interchange of video production information. MXF files include audio/video content and related meta-data (production notes, camera settings, time code positions, etc. , secure encryption and key management for a complete end-to-end digital cinema solution. QuVIS offers servers for real-time mastering and recording of content for SD through 4K for production, post production, digital dailies, digital cinema exhibition, simulation and large screen displays. The ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor.  version of QPE, embodied in the QuVIS Digital Mastering Codec (QDMC QDMC Quantum Discrete Memoryless Channel (TM)), offers new capabilities for the image storage, analysis and communication industries and is available for OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  and licensing applications. For information contact QuVIS, Inc., 2921 Wanamaker Drive, Suite 107, Topeka, KS 66614, 785-272-3656, or visit www.quvis.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 12, 2006
Words:511
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