Qu4ttro makeover re-launch.British soft drinks company Metro Drinks has given its successful juice drink brand Qu4ttro an eye-catching packaging makeover that will increase shelf stand-out and widen wid·en
tr. & intr.v. wid·ened, wid·en·ing, wid·ens
To make or become wide or wider.
widen·er n. its appeal in the international food and drink service industry. The brand, which is packed in 500ml PET bottles, is made from a blend of juices, pure spring water, sugar and natural flavours.
MD Paul Bendit, founder of Metro Drinks commenting on the brand's strategy, says, "2012 is Qu4ttro\s 10th anniversary so a great moment to give it a new contemporary look. The brand has performed consistently well for us since we launched and with the very positive trade response to the new design we are excited about the next ten years."
The four blends are made from natural ingredients and the range of flavours suit almost every taste: Orange & Passion Fruit, Orange Carrot carrot, common name for some members of the Umbelliferae, a family (also called the parsley family) of chiefly biennial or perennial herbs of north temperate regions. & Lemon, Grapefruit & Cranberry cranberry, low creeping evergreen bog plant of the genus Oxycoccus of the family Ericaceae (heath family). Cranberries are considered by some botanists to belong to the blueberry genus Vaccinium. and Lemon & Ginger ginger, common name for members of the Zingiberaceae, a family of tropical and subtropical perennial herbs, chiefly of Indomalaysia. The aromatic oils of many are used in making condiments, perfumes, and medicines, especially stimulants and preparations to ease with each designed to represent a different season of the year. For the trade, Qu4ttro's added advantages are its 12 month shelf life and PET bottle which offers flexibility in usage and storage.
The Qu4ttro range exhibited at Birmingham Food and Drink Expo. It is listed with a large number of distributors across the UK and outside of the UK Qu4ttro is listed with a number of distributors; in France, with Fresh Food Village, Sweden, Denmark, Finland, with retail chain Arnolds, Poland, the UAE and China.