QUOIZEL OPENS LIGHTING STORE TO TEST NEW PRODUCTS, DISPLAYS.
Located just 30 minutes from Quoizel's assembly and warehouse facility in Goose Creek, S.C., Charleston Lighting and Interiors features full-line merchandise from many suppliers and will be used to test new Quoizel products and displays, said Ira Phillips, chief executive of both operations.
Quoizel is a major supplier of decorative lamps and fixtures, including Tiffany-style lighting, accent furniture and mirrors, to lighting showrooms, department stores and higher-end retailers such as Sears' Great Indoors.
"We're using this as a testing ground for products, marketing, advertising and merchandising concepts," Phillips said. "This will be a pilot store, the only one we'll have. This is strictly to help our customers bring excitement to their stores. It also gives us representation in our community." Phillips said the company has been developing new merchandising concepts and will unveil a furniture display in June.
Phillips' son Todd Phillips, who serves as executive vice president of Quoizel, serves as buyer for Charleston Lighting.
The Phillipses are majority owners; their partners are Darla Pritchard, Susan and Donny Barrineau, and Allison Sherrill, all of whom have extensive lighting retail background. Susan Barrineau and Sherrill previously served at Cameron & Barkley Co., a lighting retailer in Charleston.
The 14,000-square-foot store, merchandised in vignettes, features decorative lighting from Quoizel, Wilshire, Kalco, Metropolitan and others; ceiling fans from Minka and Casablanca; and controls from Lutron, as well as recessed lighting, fluorescent fixtures, accent furniture, mirrors, artwork and accessories.
Pricing ranges from basic home-builder package prices to upper end. The store is currently running a 20 percent off grand-opening sale, is advertising on local radio and a billboard in the local stadium, and will run scheduled ads year-round.
"We've really addressed a need for a better selection of lighting that hasn't been available in this area," Donny Barrineau remarked.
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|Comment:||QUOIZEL OPENS LIGHTING STORE TO TEST NEW PRODUCTS, DISPLAYS.|
|Publication:||HFN The Weekly Newspaper for the Home Furnishing Network|
|Article Type:||Brief Article|
|Date:||Apr 24, 2000|
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