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QUILTED NORTHERN SURVEY ANSWERS AGE-OLD QUESTION; THREE OF FOUR AMERICANS PREFER TOILET PAPER OVER, NOT UNDER

    NORWALK, Conn., May 21 /PRNewswire/ -- A first-of-its-kind survey has settled, once and for all, the great toilet paper debate.  The Quilted Northern bathroom tissue survey found that nearly three-quarters (73 percent) of those surveyed prefer their toilet paper "over the top," rather than coming from under the roll.  The "over or under" question has been a topic of dispute for decades on talk shows and in newspaper advice columns.
    The survey of 1,200 Americans was commissioned by Northern to develop new Quilted Northern bathroom tissue.  Among the survey findings:
    -- The average person uses 90 sheets of toilet paper each day.  That works out to about 75 rolls per person per year.
    -- The most important bathroom tissue features are "softness" (66 percent), "strength" (63 percent), "two-ply" (57 percent) and "fluffy" (51 percent).
    -- Slightly more (42 percent) tear their toilet paper right-to-left than left-to-right (35 percent).  More than half of those surveyed said they tear their toilet paper with one hand.
    -- Everyone has his or own style.  While "crumpling" is the most popular (40 percent) method of applying the toilet paper, "wrapping" and "folding" aren't far behind at 30 percent each.
   The survey also looked at alternate uses and substitutes for toilet paper.
    -- The top alternate use for toilet paper was "removing makeup" (22 percent), followed by "cleaning eyeglasses" (17 percent), and "wiping around the sink" (16 percent).
    -- When out of toilet paper, the most popular substitute is "facial tissue" followed by "pre-moistened wipes," with a "wet washcloth" bringing up the rear.
    It was consumer demand for comfort that led researchers to develop new Quilted Northern.  According to Quilted Northern Brand Manager Anthony J. Morakis, "We've always known that softness is the primary motivator in choosing a particular brand of bathroom tissue.  But the research showed that absorbency and strength also were key factors. Our new quilted product combines all three benefits in one package to deliver the truly ultimate bathroom tissue."
    New Quilted Northern, manufactured by James River Corp., is available in grocery, discount, drug, convenience and club stores, and at mass merchandisers nationwide.
    -0-                             5/21/93
    /CONTACT:  Dan Ciancio of Bozell PR, 312-988-2345, for Quilted Northern/


CO: James River James River
 or Dakota River

River in the U.S. rising in central North Dakota and flowing southeast across South Dakota. It joins the Missouri River about 5 mi (8 km) below Yankton after a course of 710 mi (1,140 km).
 Corp. ST: Connecticut Connecticut, state, United States
Connecticut (kənĕt`ĭkət), southernmost of the New England states of the NE United States. It is bordered by Massachusetts (N), Rhode Island (E), Long Island Sound (S), and New York (W).
 IN: HOU SU:

TS -- NYFNS1 -- 1054 05/21/93 07:31 EDT EDT
abbr.
Eastern Daylight Time


EDT Eastern Daylight Time

EDT n abbr (US) (= Eastern Daylight Time) → hora de verano de Nueva York

EDT 
 
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:May 21, 1993
Words:376
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