QUARTER-POUNDING THE COMPETITION; 99-CENT BURGER PUT TO THE TEST.Byline: Cliff Edwards Cliff Edwards (14 June, 1895 - 17 July, 1971), also known as "Ukelele Ike", was an American singer and musician who enjoyed considerable popularity in the 1920s and early 1930s, specializing in jazzy renditions of pop standards and novelty tunes. Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. McDonald's Corp. hopes it has come up with a new Whopper Whopper - WarGames stopper. Since December, the fast-food giant has been testing in selected markets in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, including the Valley and Ventura County a new sandwich called the Big & Tasty, which includes lettuce, tomato and mayonnaise, and sells for 99 cents. It will be rolled out statewide this summer, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Advertising Age magazine. A McDonald's spokesman did not immediately return a phone call seeking comment Monday. While the burger, if it is eventually sold nationwide, could prove a formidable challenge to Burger King's hot-selling Whopper sandwich, analysts said Monday it is just one piece in a formula the world's largest fast-food chain must come up with to boost sales. ``McDonald's needs a consistent supply or flow of new products, and the Big & Tasty is not a bad burger,'' said Morgan Stanley  To comply with Wikipedia's , the introduction of this article needs a complete rewrite. analyst Howard Penney. ``But the biggest issue for McDonald's, the biggest way they can improve perceptions about taste, is to improve the style of servicing its food.'' While McDonald's remains the undisputed leader in the fast-food industry, its sales at U.S. stores open at least a year have been sluggish or lower in recent quarters. The first quarter was an exception. Sales were boosted because of a Chicken McNuggets Chicken McNuggets (introduced in June 1983) are a fast food product offered by the restaurant chain McDonald's. They popularized the chicken nugget, which had been invented in the 1950s, and are one of the most popular trademarked items on the McDonald's menu. pricing campaign and Teenie Beanie Babies sales. Burger King, meanwhile, has been making inroads inroads Noun, pl make inroads into to start affecting or reducing: my gambling has made great inroads into my savings inroads npl to make inroads into [+ with strong marketing campaigns and its 99-cent Whopper sandwich. Wendy's also has seen sales grow strongly; analysts say its recent introduction of pita sandwiches will prove particularly profitable this year. McDonald's executives for months have been stressing that they are examining all approaches to boosting U.S. same-store sales. That includes emphasizing quality food, fast and friendly service, convenience and value, the hallmarks of its success in the past. The chain, based in the Chicago suburb of Oak Brook, also is looking at ways to get its message across effectively to the consumer. McDonald's recently notified lead advertising company Leo Burnett Co. that it must compete with DDB DDB - device independent bitmap Needham Chicago for its huge account, estimated at $300 million annually. Burnett, which handles the bulk of McDonald's image advertising and created the current ``My McDonald's'' campaign, has been crafting the client's national campaigns since 1981. Needham, which created McDonald's ``You deserve a break today'' campaign of the '70s, promotes the client's breakfast products and handles most promotions. A company initiative also is under way that would bring new food preparation technology to most restaurants and the return of toasted buns, franchisees say. CAPTION(S): Photo: (1--Color) No caption (McDonald's sign and hamburger) Phil Mc Carten/Daily News Box: (Color) BETWEEN THE BUNS: What you get on a McDonald's burger |
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