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QUALCOMM and ATI Join Forces to Create Wireless 3D Gaming Platform.


Business Editors/High-Tech Writers

CTIA (1) See CompTIA.

(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry.
 Wireless 2004

Booth #3931, Hall B4

ATLANTA--(BUSINESS WIRE)--March 22, 2004

Industry Leaders Unleash the Power of Wireless 3D Gaming

QUALCOMM Incorporated (Nasdaq:QCOM QCOM Qualcomm, Inc. (stock symbol) ), pioneer and world leader of Code Division Multiple Access (CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. ) digital wireless technology, and ATI Technologies Inc. (Nasdaq:ATYT ATYT ATI Technologies, Inc (stock symbol) ) (TSX:ATY), the global leader for mobile graphics, today announced a strategic technology collaboration to create the next-generation wireless 3D gaming platform. As part of the collaboration, QUALCOMM's industry-leading Mobile Station Modem(TM) (MSM MSM - Micronetics Standard MUMPS (TM)) baseband solutions will include ATI's highly optimized IMAGEON(TM) architecture to provide a fully featured, high-performance 3D gaming solution for 3G CDMA2000(R) and WCDMA (Wideband CDMA) A 3G high-speed digital data service provided by cellular carriers that use the TDMA or GSM technology worldwide, including AT&T (formerly Cingular) and T-Mobile in the U.S.  (UMTS (Universal Mobile Telecommunications System) The GSM implementation of the 3G wireless phone system. Part of IMT-2000, UMTS provides service in the 2 GHz band and offers global roaming and personalized features. ) devices.

QUALCOMM will license and integrate the IMAGEON technology for its next-generation MSM7xxx(TM) family of chipsets, and will enable ATI to interface IMAGEON Application Specific Integrated Circuits (ASICs) to QUALCOMM's MSM6xxx(TM) chipsets - providing QUALCOMM's manufacturing partners with a fully tested 3D multimedia hardware solution. This collaboration creates a rich 3D graphics and development environment which includes QUALCOMM's BREW(TM) solution, industry standard APIs, ATI's PC-level performance, and well established developer programs. This enables the development of value-added games for the mobile environment and easy porting to mobile devices, of some of the world's most popular PC and console-based games, resulting in new revenue generating opportunities for wireless operators and content providers.

"QUALCOMM and ATI have joined forces to deliver a superior 3D graphics solution to the wireless industry, furthering QUALCOMM's commitment to continually developing new uses for wireless," said Dr. Sanjay K. Jha, president of QUALCOMM CDMA Technologies. "Combining our leadership in wireless communications with ATI's leading graphics expertise establishes a new standard of excellence for wireless 3D graphics applications and devices."

"ATI is pleased to partner with QUALCOMM as the wireless industry leader to increase the commercial availability of 3D gaming and multimedia devices and services for 3G CDMA," said Dave Orton, president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
, ATI Technologies Inc. "We are leveraging many years of expertise in graphics and 3D gaming across all platforms as well as our vast and strong relationships with content providers to offer an outrageous 3D graphics experience for wireless consumers in a very low power environment."

"ATI and QUALCOMM, through the BREW solution, will assist Verizon Wireless to deliver an extreme 3D gaming experience to our customers," said James Straight, vice president of wireless data and multimedia services for Verizon Wireless. "The combination of the BREW system and ATI's graphics solution, will enable publishers and developers to push the envelope with their exciting mobile offerings, giving our customers a superior gaming experience."

This collaboration will leverage the revenue-generating opportunities of the rapidly growing wireless gaming industry. IDC estimates that wireless gaming revenue could generate USD USD

In currencies, this is the abbreviation for the U.S. Dollar.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 $1 billion by 2006 for wireless carriers in the United States.

QUALCOMM will showcase a variety of 3G CDMA wireless products and solutions at CTIA Wireless 2004 in Atlanta, March 22-24 in booth number 3931 (hall B4) at the Georgia World Congress Center The Georgia World Congress Center or GWCC is the major convention center in Atlanta. It is the fourth-largest convention center in the United States at 1.4 million ft2 (130,000 m2) and hosts more than a million visitors each year. . QUALCOMM will hold a press conference on "Multimedia Convergence" on Monday, March 22 from 2-2:30 p.m. in the CTIA 2004 press conference facilities. ATI executives will be available to provide additional details on this collaboration.

QUALCOMM's chipsets include access to QUALCOMM's BREW solution. The BREW system enables the development and monetization of advanced applications and content, allowing operators and OEMs to differentiate their products and services and increase revenues.

QUALCOMM's chipsets are also compatible with the Java runtime environment The combination of the Java Virtual Machine, the core class library and supporting files, all of which are required to run a Java program. See Java and Java Virtual Machine. ; J2ME (Java 2 Platform, Micro Edition) A version of Java 2 for cellphones, PDAs and consumer appliances. J2ME uses the K Virtual Machine (KVM), a specialized Java interpreter for devices with limited memory. (TM) can be built entirely on the chipset as an extension to the BREW solution.

ATI Technologies Inc. is the world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider. ATI is dedicated to delivering leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstations, set-top and digital televisions, game consoles and handheld device markets. With 2003 revenues in excess of US $1.3 billion, ATI has more than 2,200 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 (ATY).

QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a 2003 FORTUNE 500(R) company traded on The Nasdaq Stock Market Nasdaq stock market

The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies.
(R) under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the Company's ability to successfully design and have manufactured significant quantities of CDMA components, including integrating the IMAGEON technology into existing and future products, on a timely and profitable basis, the extent and speed to which CDMA is deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q.

QUALCOMM is a registered trademark of QUALCOMM Incorporated. BREW, Mobile Station Modem, MSM, MSM6xxx and MSM7xxx are trademarks of QUALCOMM Incorporated. IMAGEON is a trademark of ATI Technologies Inc. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. CDMA2000 is a registered trademark of the Telecommunications Industry Association See TIA.

(body, standard) Telecommunications Industry Association - (TIA) An association that sets standards for communications cabling.

Cables that TIA set standards for include: EIA/TIA-568A and EIA/TIA-568B category three, four and five cable.
 (TIA (1) (Telecommunications Industry Association, Arlington, VA, www.tiaonline.org) A membership organization founded in 1988 that sets telecommunications standards worldwide. It was originally an EIA working group that was spun off and merged with the U.S.  USA). All other trademarks are the property of their respective owners.

1 IDC, U.S. Wireless Gaming Forecast Update, 2003-2008: Mobile Users Just Wanna Have Fun, December 2003
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 22, 2004
Words:948
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