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QUAKER STATE INTRODUCES NEW HIGH PERFORMANCE "SH" GRADE MOTOR OIL FOR 1994 MODELS

    OIL CITY, Pa., July 22 /PRNewswire/ -- Quaker State Corporation (NYSE: KSF) has reformulated its major grades of motor oils to meet the highest American Petroleum Institute (API) service performance standards ever required, it was announced today.
    Shipments of the new product to its independent distributors and retail customers will begin in early August. The new grades of motor oil will be called API Service SH and will replace previous SG varieties.
    Quaker State research chemists have confirmed that the new formulations, which will be available in all multi and single viscosity grades, provide greatly improved performance in a wide range of product characteristics.  In comparison with the current SG grade of motor oils, on average, SH motor oils provide approximately:
    -- 21 percent more high temperature oxidation protection;
    -- 19 percent less engine sludge;
    -- 17 percent less cam and lifter wear;
    -- 13 percent less bearing wear;
    --  7 percent better fuel economy;
    --  5 percent less engine varnish; and
    --  3 percent less engine rust
    Herbert M. Baum, chairman and chief executive officer of Quaker State Corporation, said, "Our SH motor oils will be the finest, highest quality products ever produced and sold by Quaker State."
    More than a simple upgrade of standards is involved in the switch to SH.  "The new formulations involve higher additive levels and the use of even more highly refined base stocks," Baum said. "The SH formulations are designed to meet the most stringent standards set by the auto industry for 1994 model vehicles.
    "Quaker State is especially pleased to be the first to announce that it has met these new standards.  This means we were able to satisfy and even surpass strict new testing standards imposed by petroleum and automotive industry experts when they set the SH service level specifications," Baum said.
    For the first time, each grade of motor oil produced by each manufacturer must be capable of passing the tests that qualify it to be labelled SH essentially on the first try.  Baum said that, as the recently named CEO of Quaker State, "It surprised me to learn that, in the past, a manufacturer could claim that all of his motor oil of a particular grade always met a certain standard so long as it passed one test only once -- and even if it failed similar tests repeatedly." (Now, by comparison, a motor oil formulation that does not pass the first test must at least pass one of its allowed limit of three tests with a score high enough that the average of the top two tests meets the rigorous SH standards.)
    To satisfy the new SH specification, the responsible industry groups, which include the American Petroleum Institute, the Society of Automotive Engineers and the Motor Vehicle Manufacturers Association, are also requiring for the first time that each particular brand and grade of motor oil must continue to pass the SH tests if spot-checked in the future -- or risk losing the classification.  Baum said, "Quaker State is confident that its formulations will continue to pass any and all tests."
    The inter-industry cooperative effort that approved SH standards has also created a new certification standard which Quaker State will place on the two grades of motor oil most frequently recommended by auto manufacturers in their owners' manuals:  5W-30 and 10W-30. Bottles of these grades of Quaker State motor oil will feature on the front label a new starburst emblem which signifies that they meet a new
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Publication:PR Newswire
Date:Jul 22, 1993
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