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QUAKER EXPLORES GATORADE EXPANSION

 QUAKER EXPLORES GATORADE EXPANSION
 CHICAGO, Jan. 23 /PRNewswire/ -- In response to numerous inquiries


regarding a possible business relationship with The Coca-Cola Company (NYSE: KO) involving the Gatorade thirst quencher business, The Quaker Oats Company (NYSE: OAT) said today that it is conducting an in-depth review on how best to expand its Gatorade thirst quencher business worldwide.
 William D. Smithburg, chairman, president and chief executive officer, said, "We have said for some time that growing the Gatorade business on a global scale is a priority objective for Quaker. To that end, we are examining our strategic alternatives which include growing Gatorade on our own and seeking distribution arrangements with bottlers and beverage distributors. This objective has been pursued with several companies, including The Coca-Cola Company, but we are far from any decision as to which route will be chosen."
 -0- 1/23/94
 /CONTACT: Ronald G. Bottrell of Quaker Oats, 312-222-7388/
 (OAT KO) CO: The Quaker Oats Company; The Coca-Cola Company ST: Illinois, Georgia IN: FOD SU:


JT -- NY102 -- 3039 01/23/92 17:17 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 23, 1992
Words:175
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