QSOUND OPENS EUROPEAN OFFICE TO SUPPORT SOFTWARE DEVELOPERS.CALGARY, ALBERTA--(BUSINESS WIRE)--Dec. 19, 1994-- QSOUND LABS QSound Labs is primarily a developer and provider of audio enhancement technologies for entertainment and communications devices and software. The company is best known as a pioneer of 3D audio effects, beginning with speaker-targeted positional 3D technology applied to arcade , INC inc - /ink/ increment, i.e. increase by one. Especially used by assembly programmers, as many assembly languages have an "inc" mnemonic. Antonym: dec. . announced today that it has opened a European based sales, marketing and technical support office. Europe is the base for a majority of prominent software developers. With software developers focused on interactivity, 3D audio is an important component to game developers worldwide and QSound Labs intends to aggressively pursue this untapped market in Europe. Initial response to QSound from European developers has been very enthusiastic. QSound Virtual Audio allows software developers to generate "soundscapes" that exceed the physical bounds of stereo speaker geometry, providing an audio experience of previously unheard un·heard adj. 1. Not heard: unheard pleas for help. 2. Not given a hearing; not listened to: unheard objections. 3. depth, clarity and realism. The "soundscape sound·scape n. An atmosphere or environment created by or with sound: the raucous soundscape of a city street; a play with a haunting soundscape. " can be more complex than existing stereo or mono (1) See monochrome and monophonic. (2) (Mono) An open source implementation of the .NET environment for Linux, Unix and Windows platforms, sponsored by Novell. Mono includes a C# compiler and a Common Language Infrastructure (CLI) runtime engine. situations permit because QSound facilitates less crowding or masking of sounds Masking of sound Interference with the audibility of a sound caused by the presence of another sound. More specifically, the number of decibels (dB) by which the intensity level of a sound (signal) must be raised above its threshold of audibility, to be heard . QSound provides highly interactive, fast-paced, lifelike audio effects that provide added realism to any game. Sounds respond as the graphics do, instantly, both on and off screen. With QSound, developers can place sounds in space and add real-time audio motion capabilities so that graphic objects in the game move instantaneously with visual cues and respond to the user's moves. QSound can easily be implemented onto PC/CD-ROM games through easy to use development tools from the QSound Tool Suite. Games are currently available or under development for the Jaguar, Sega-CD, 32X, Saturn and 3DO home entertainment platforms. This new support office, located in England, will be managed by Mr. John Tweedy, a successful, international sales and marketing professional whose impressive history with technology oriented o·ri·ent n. 1. Orient The countries of Asia, especially of eastern Asia. 2. a. The luster characteristic of a pearl of high quality. b. A pearl having exceptional luster. 3. companies makes him the perfect choice to spearhead marketing efforts in Europe. Mr. Tweedy was the European Sales Director for Microprose Software from 1986 to 1992 during which time he increased sales by 20% each year. Micropose won the "European brand of the year" award in 1992. Most recently, as Director of Business Development for Virtualty Group he developed strategic alliances for technology licensing projects with arcade and consumer market sectors. Virtualty Group produced virtual reality solutions for a variety of applications including entertainment, sports, training and education. QSound Labs is an audio technology company specializing in virtual sound localization Sound localization is a listener's ability to identify the location or origin of a detected sound or the methods in acoustical engineering to simulate the placement of an auditory cue in a virtual 3D space (see binaural recording). and enhancement. It is currently marketing its technology to the PC/multimedia and home entertainment industries while continuing to develop leading edge 3D audio enhancements for future generations of audio products. CONTACT: Christine Anderson
(403) 291-2492
(403) 250-1521 (FAX)
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