QMS Plans Assault on Business Ink Jet Printer Market with $1,299 Color Laser Printer; QMS magicolor 2 DeskLaser Offers No Compromise Color Laser Printing and Network Connectivity.MOBILE, Ala.--(BUSINESS WIRE)--Dec. 14, 1998-- -0-
Highlights
-- The network-ready QMS(R) magicolor(R) 2 DeskLaser is now priced
at just $1,299 -- clearly the lowest cost color printer on the
market.
-- The QMS magicolor 2 DeskLaser offers complete networking and full
color printing with its standard Ethernet(R) interface and
included cyan, magenta, yellow, and black toner supplies.
-- Groundbreaking move makes the QMS magicolor 2 DeskLaser an
effective alternative for current users of ink jet technology,
while bringing them an outstanding level of printing performance.
-0- QMS (1) (Minolta-QMS, Inc., Mobile, AL) A manufacturer of laser printers founded in 1977 by Jim Busby. Initially involved with controllers for printing bar codes and labels, it entered the laser printer business in the mid-1980s and set numerous records. , Inc. (NYSE NYSE See: New York Stock Exchange :AQM AQM Active Queue Management AQM Air Quality Management AQM Acquisition Management AQM Assistant Quartermaster (Civil War) AQM Additive Quark Model AQM Analog Quadrature Modulator AQM Acenaphthenequinone Monoxime ) today announced it has lowered the price of its QMS magicolor 2 DeskLaser, offering customers a full-color, network-ready laser printer for only $1,299. A favored choice among workgroups using Windows(R) 95/98 and NT, the QMS magicolor 2 DeskLaser is equipped with everything needed for brilliant, performance-oriented color printing “colour separation” redirects here. For other uses, see colour-separation overlay. Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). including a full-color consumables set and Ethernet network interface. The new price point makes the QMS magicolor 2 DeskLaser a cost-effective alternative to color ink jet printers See inkjet printer. . "In lowering the price on this popular printer, we're able to bring the product to smaller business sectors that, due to cost constraints, haven't had the opportunity to utilize the speed and printing advantages of a color laser printer A laser printer that prints in color using four toner cartridges (CMYK) of cyan, magenta, yellow and black. The colors are applied one at a time to the drum and are then adhered to the paper. See printer. ," said Richard Bowles, vice president of marketing at QMS. "In the past, these companies have had to contend with the slower, less powerful performance of ink jet See inkjet printer. technology. With the QMS magicolor 2 DeskLaser, they don't have to settle for an ink jet printer." While the price of the QMS magicolor 2 DeskLaser makes QMS a trendsetter trend·set·ter n. One that initiates or popularizes a trend: "The Golden State, ever the trendsetter, reformed its property tax" New York. in color printing, equally important is its performance and feature set. For $1,299, the DeskLaser offers a standard Ethernet network interface and print speeds of 4 pages-per-minute in full color, and up to 16 ppm in black and white -- perfect for supporting all the printing requirements of the entire workgroup. While some ink jet vendors tout Tout To promote a security in order to attract buyers. tout To foster interest in a particular company or security. For example, a broker might tout a security to a client in the hope that the client will purchase the security. faster print speeds, the performance of such devices is dramatically reduced when choosing high page coverage or optimum print quality -- selections that print at rated speed on the QMS magicolor 2 DeskLaser. With 600 x 600 dpi resolution, the QMS magicolor 2 DeskLaser adds brilliant color to a variety of print media, including plain paper, thick stock, envelopes, and transparencies -- making it easy to print color business documents on demand. Laser printed pages are characterized by their durability, withstanding frequent handling and rough conditions. In contrast, ink jet output is subject to smearing Smearing is a term used in rock climbing. It is the practice of using the sole of a shoe against a flat rock face. Smearing can be one of the most insecure and technical techniques used in climbing, requiring a combination of leg/ankle tension, foot placement, and good and fading, and often requires drying time before handling. LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. Times magazine, who recently awarded the QMS magicolor 2 DeskLaser with its "Best of LAN Times award", recognized the QMS magicolor 2 DeskLaser not only for its networking capabilities and ease of use features, but for its impressive image quality. When referring to print speed and resolution the magazine stated, "... there's no competition from any inkjet printer A printer that propels droplets of ink directly onto the medium. Today, almost all inkjet printers produce color. Low-end inkjets use three ink colors (cyan, magenta and yellow), but produce a composite black that is often muddy. . Not even close." The QMS magicolor 2 DeskLaser operates in the Windows environment (1) (upper case "W") Refers to computers running under a Microsoft Windows operating system. (2) (lower case "w") Also called a "windowing environment," it refers to any software that provides multiple windows on screen such as Windows, Mac, Motif and X Window. , using the printing capabilities already contained in Windows 95/98 and NT to offer a performance workgroup solution. The DeskLaser can easily be upgraded to a QMS magicolor 2 CX, DX, or EX which feature QMS Crown(R) -- a printer architecture that offers PostScript(tm) and PCL (Printer Command Language) The page description language for HP LaserJet printers. It has become a de facto standard used in many printers and typesetters. PCL Level 5, introduced with the LaserJet III in 1990, also supports Compugraphic's Intellifont scalable fonts. (R) 5c emulations, network administration tools, and additional network protocols. The QMS Color Printer A printer that prints in color using three (CMY) or four (CMYK) colors of ink, toner or dye. Four color ribbons have been used in dot matrix printers, but these are rare today. See color laser printer and printer. Family Known for innovation and leadership in color printing, QMS offers an award-winning color laser printer family for business and design. From the affordable, fully-featured QMS magicolor 2 DeskLaser, to the large-format QMS magicolor 330, the QMS color product line offers choices for practically any printing application. -0-
Printer Specifications Reference Price
(US$)
QMS magicolor 2
DeskLaser - 8 MB RAM $1,299
- Up to legal size pages
- 600 x 600 dpi color and
monochrome
- Windows 95/98 and NT 4.0
compatible
- Ethernet and parallel
interfaces
QMS magicolor 2 CX
Laser Print System - 24 MB RAM $2,699
- Up to legal size pages
- 600 x 600 dpi color and
monochrome
- PostScript and PCL 5c
emulations
- Ethernet, parallel, serial
interfaces
QMS magicolor 2 DX
Laser Print System - 80 MB RAM $3,299
- Up to legal size pages
- 2400 x 600 dpi color and
monochrome
- PostScript and PCL 5c
emulations
- Ethernet, parallel, serial
interfaces
QMS magicolor 2 EX
Laser Print System - 80 MB RAM $4,499
- Up to legal size pages
- 2400 x 600 dpi color and
monochrome
- PostScript and PCL 5c
emulations
- Ethernet, parallel, serial
interfaces
- Internal hard disk
- Time-of-day clock
QMS magicolor 330 CX
Laser Print System - 64 MB RAM $4,499
- Up to 13" x 19" size pages
- 600 x 600 dpi color and
monochrome
- PostScript and PCL 5c
emulations
- Ethernet, parallel, serial
interfaces
QMS magicolor 330 EX
Laser Print System - 192 MB RAM $5,499
- Up to 13" x 19" size pages
- 1200 x 1200 dpi color and
monochrome
- PostScript and PCL 5c
emulations
- Ethernet, parallel, serial
interfaces
- Internal hard disk
- Time-of-day clock
-0- Pricing and Availability The QMS magicolor 2 DeskLaser is now reference priced at $1,299, and is available worldwide from QMS' network of authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: distributors and remarketers. All prices are in U.S. dollars. QMS, Inc. QMS, Inc. is a leading developer and manufacturer of high-performance color and monochrome Also called "mono." Refers to display screens that use one foreground and one background color; for example, black on white, white on black or green on black. The first terminals connected to mainframes and minicomputers were monochrome, and monochrome screens were widely used on early document printing solutions for office automation, electronic publishing An umbrella term for non-paper publishing, which includes publishing online or on media such as CDs and DVDs. , graphic design, and advanced imaging applications. The QMS product line redefines network printing by combining feature-packed, performance printing with easy, cost-effective operation. To give customers the most complete network printing solutions, QMS offers practical printer management software, systems integration, and responsive technical support. QMS backs each product with an extensive range of service offerings and more than two decades of dedicated, professional experience. Distributed through a global network of reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. and distribution partners, QMS products can be found virtually anywhere in the world. QMS, Inc. is based in Mobile, Alabama and is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the symbol AQM. -0- Editors Note: If your publication prints direct reader contact information, please use the following: QMS, Inc. QMS, Inc. Canada One Magnum Pass 2600 Skymark Avenue, Building 5 Mobile, AL 36618 Mississauga, Ontario L4W 5B2 (800) 523-2696 or (334) 633-4300 (905) 206-0848 QMS Internet Address (http://www.qms.com) -0- Note to Editors: QMS, the QMS logo, Crown, and magicolor are trademarks or registered trademarks of QMS. All other trademarks or registered trademarks are the property of their respective manufacturers. |
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