Q1 sales rise at Beiersdorf as Nivea gains 10%.
The performance is attributable to initial successes recorded by the new corporate strategy, the company said. In addition, Beiersdorf said it also benefited from a positive overall market trend in the first three months of 2012 after the weak business performance seen in Asia and Europe in the first quarter of the previous year. Positive calendar effects calendar effects
The impact a particular day, week, or month a security is owned has on rates of return. For example, studies indicate tax selling produces downward pressure on stock prices during the end of the calendar year followed by upward price also contributed to the sales increase.
In the consumer business segment, Beiersdorf increased organic sales by 6.8% in the first three months of the current fiscal year.
Sales of the Nivea brand rose 10.1%, while Eucerin generated sales growth of 7.8%, continuing its strong prior-year performance. La Prairie See too : Prairie (disambiguation)
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The global consumer markets turned in highly mixed performances. Europe recorded a 4% rise in sales. Germany saw 6% growth after a weak prior year. In Western Europe Western Europe
The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). , sales grew by 1%, while o.30/0 growth was registered in Eastern Europe Eastern Europe
The countries of eastern Europe, especially those that were allied with the USSR in the Warsaw Pact, which was established in 1955 and dissolved in 1991. , with Russia and Poland recording particularly dynamic performances. Sales in the Americas climbed 9.7%, with Beiersdorf's Latin American operations being particularly successful (up 16%). Sales in. North America were up slightly at 0.6%. The company recorded a 12.7% increase in sales in the Africa/Asia/Australia region.