Putting the M Back in MTV.Where did MTV's music videos go? The answer: MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. 2, the little-sister station launched back in 1996 as virtually 100 percent music. The problem was, until this month, only 10 million satellite-dish owners could get it, compared with MTV's 75 million cable homes. Then this past New Year's Day New Year's Day, among ancient peoples the first day of the year frequently corresponded to the vernal or autumnal equinox, or to the summer or winter solstice. In the Middle Ages it was celebrated among Christians usually on Mar. 25. , MTV2--with no Road Rules marathons, no Backstreet backstreet Noun a street in a town far from the main roads Adjective denoting secret or illegal activities: a backstreet abortion backstreet n Boys specials, no Daria--made its way onto cable, tripled its reach, and relaunched its look. Its goal is to be interactive and edgy with a focus on hip-hop hip-hop: see rap music. and rock. "We're not necessarily going to be playing much Britney, Backstreet, and 'N Sync," says David Cohn, MTV2 general manager. "We'll definitely be dedicated to new artists from any genre." Most important, though, is the channel's alternative to MTV's clutter. Cohn says, "You're going to see music videos all the time." |
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