Putting a brand on tomatoes.Is there anything more similar to a tomato than another tomato? Well, not according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Savoura. On April 11th, CAMA (Central Automatic Message Accounting) See AMA. Quebec received Marie Gosselin, Sales and Marketing Director for Les Serres du Saint-Laurent Inc. (www.savoura.com) and Sylvain Labarre, President of Lg2 (www.lg2.com), its communication agency, to discuss their marketing strategy. Since 1989, this Quebec based company has been growing top-quality tomatoes and marketing them under the Savoura brand name. In order to sell Savoura tomatoes into grocery stores across Quebec, Lg2 suggested using outdoor billboards, which is probably the last media one would have thought of using to advertise tomatoes! They only displayed a few billboards. Strategically placing them near grocery store headquarters and giving customers the impression that a provincial advertising campaign was going on. With such innovative ideas, Lg2 helped this small business penetrate the tomato market in Quebec. Not only is the company innovate in·no·vate v. in·no·vat·ed, in·no·vat·ing, in·no·vates v.tr. To begin or introduce (something new) for or as if for the first time. v.intr. To begin or introduce something new. on the marketing side, it is innovative on the production side, as well. More recently, Savoura launched Savoura Lunch, a 3-oz (80 g) snack bag, which represents a serving of fruits and vegetables. Do these added marketing efforts pay off? You bet! Since launching the brand name Savoura, 100% of production is sold at the higher price in its category, despite the new greenhouse tomatoes being introduced and sold at a lower price. NEW BOARD OF DIRECTORS Quebec members elected two new members to the board of directors. Following are the 2007 board members: Luc Gagnon, CyberCreation.net, President; Alain Beaudry, Financement agricole Canada, Treasurer; Elaine Grignon, Le Bulletin des agriculteurs, Secretary; Genevieve Coderre, La Financiere agricole du Quebec, Director; Donald Cote, Salon Salon, annual exhibition of art works chosen by jury and presented by the French Academy since 1737; it was originally held in the Salon d'Apollon of the Louvre. By the mid-19th cent. the Salon had become an expression of conservative, established tastes in art. de l'agriculture, Director; Louise Gandey, Agribrands Purina Canada, Director; Jacques Long, La Terre La Terre (The Earth) is a novel by Émile Zola, published in 1887. It is the fifteenth novel in Zola's Rougon-Macquart series. The action takes place in a rural community in La Beauce, an area of northern France. de chez-nous, Director. The Board wishes to thank Caroline Desforges who left the board after two years of devoted service. CERTIFICATE IN AGRI-MARKETING Alain Trudeau, AltaMate Program Manager at Alta ALTA Alberta (Canada) ALTA AltaVista (stock symbol) ALTA American Land Title Association ALTA American Literary Translators Association ALTA Atlanta Lawn Tennis Association Genetics genetics, scientific study of the mechanism of heredity. While Gregor Mendel first presented his findings on the statistical laws governing the transmission of certain traits from generation to generation in 1856, it was not until the discovery and detailed study of , is the first member of the Quebec chapter to complete his Certificate in Agri-marketing. Congratulations, Alain! BEST OF CAMA 2008 For the first time ever, the Best of CAMA will be hosted by the Quebec chapter in 2008. We hope you will join us in this celebration of Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. advertising. We will keep you updated in the months to come. And don't forget the Best of CAMA 2007 (www.bestofcama.com) that will be held in Regina, Saskatchewan on November 14. WANT TO KNOW MORE? Contact CAMA Quebec President Luc Gagnon 514/978-0486, info@acamquebec.org or www.cama.org. AM |
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