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Pure Financial Advisors Launches New Financial Planning Model to Provide Quality Wealth Management to Ordinary Investors.


New Personal Finance Service Eliminates Conflict of Interest Built into Traditional Financial Planning Financial planning

Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against
 Models

SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  -- Pure Financial Advisors opens it doors today, offering not only a new personal finance service but a new business model for the financial planning industry.

Pure's hybrid, retainer-based business model places the client first by design and eliminates the conflicts of interest inherent in traditional money management models. As with fee-only advisors, clients receive a comprehensive personal finance plan prepared by highly qualified investment advisors Investment Advisor

1. A person making investment recommendations in return for a flat fee or percentage of assets managed, known as a commission.

2. For mutual fund companies, it is the individual who has the day-to-day responsibility of investing and monitoring the cash and
 who take on fiduciary responsibility, but unlike traditional fee-based services, Pure's advisors are compensated exclusively on the quality of their planning and the client's satisfaction.

"It is a complete departure from the status quo [Latin, The existing state of things at any given date.] Status quo ante bellum means the state of things before the war. The status quo to be preserved by a preliminary injunction is the last actual, peaceable, uncontested status which preceded the pending controversy. ," said Michael Fenison, Pure's founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Pure overcomes one of the major criticisms of the financial planning industry. Our advisor representatives never receive fees or commissions from the sale of financial products and asset management."

Every aspect of Pure Financial Advisors is aligned with the client's personal finance interests. The company's tagline is "Trustworthy by Design."

"We reward our advisor representatives for being better planners, not for being better product salespeople," added Paul Miller The name Paul Miller is shared by a number of people.
  • Paul Miller (North Carolina politician), the Democratic member of the North Carolina General Assembly
  • Paul Miller (Canadian politician), the Ontario New Democratic Party MPP for the constituency of Hamilton
, Pure's vice president of operations. "Their bonuses are based entirely on client satisfaction ratings."

Built around concepts that have long been advocated in academic circles but ignored in the marketplace, Pure Financial Advisors eliminates the conflicts of interest built into traditional financial planning and money management models. For a fixed annual fee, Pure clients receive a comprehensive, continuously updated, fiduciary-advised financial plan, including tax and living trust preparation and asset management. The firm provides high-quality wealth management services without requiring clients to be high net worth, and all costs are completely transparent to clients.

"For a financial planning firm to be truly client-oriented, it must eliminate the inherent conflict of interest that underlies the traditional, commission-based financial planning business model. Michael Fenison has done that," said Tom Warschauer, Ph.D., professor of finance at San Diego State University's College of Business Administration and a member of Pure's Advisory Board.

"Financial theorists have consistently argued that the industry's emphasis needs to be on regularly updated financial planning. Asset management should flow from the financial planning effort," Warschauer added. "But traditionally, the cart has driven the horse, and investors haven't always been well served as a result."

To ensure high standards are met, the company has a minimum advisor representative standard of five years of financial industry experience, and advisor representatives must have a Certified Financial Planner Certified Financial Planner (CFP)

A person who has passed examinations accredited by the Certified Financial Planner Board of Standards, showing that the person is able to manage a client's banking, estate, insurance, investment, and tax affairs.
 (CFP 1. CFP - Constraint Functional Programming.
2. CFP - Communicating Functional Processes.
3. CFP - Call For Papers (for a conference).
) designation and be an Accredited accredited

recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria.


accredited herds
cattle herds which have achieved a low level of reactors to, e.g.
 Investment Fiduciary (AIF AIF Annual Information Form
AIF Apoptosis-Inducing Factor
AIF Agence Intergouvernementale de la Francophonie (French: Intergovernmental Agency for Francophony)
AIF Australian Imperial Force
). In addition, the company's policies and procedures Policies and Procedures are a set of documents that describe an organization's policies for operation and the procedures necessary to fulfill the policies. They are often initiated because of some external requirement, such as environmental compliance or other governmental  are designed to comply with the standards set forth by the Center for Fiduciary Excellence (CEFEX) as applied to investment advisors.

Pure's proprietary Self Assessment of Financial Exposure (SAFE) Score offers anyone seeking financial planning advice a free analysis of their knowledge of personal finance practices and the risks associated with their current investments. The SAFE analysis can be accessed on the Pure Web site for no charge or obligation.

Michael Fenison previously served as the founder and president of Telesis Financial & Insurance Services in San Diego. He is a Certified Financial Planner professional, Accredited Investment Fiduciary and holds the designation of Registered Financial Consultant. He has been a financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 professional in San Diego for more than 26 years. Paul Miller previously was a partner and vice president of operations of Telesis Financial and has worked in financial services since 1986.

ABOUT PURE FINANCIAL ADVISORS

Pure Financial Advisors is a new financial services company that eliminates the conflicts of interest built into traditional financial planning and money management models. For a fixed annual fee, Pure clients receive a comprehensive, continuously updated fiduciary-advised financial plan, including tax and living trust preparation, and asset management. Pure Investment Advisor Representatives are compensated only for financial planning services, never by asset fees, product sales or commissions, and all costs are completely transparent to clients. Pure provides high-quality wealth management services without requiring clients to be high net worth. For more information, visit: www.purefinancial.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Oct 8, 2007
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