Pure Encapsulations Partners with North of Zero to Create World-Class Web Resource for Medical Professionals.Business/Technology Editors BOSTON--(BUSINESS WIRE)--March 14, 2001 North of Zero, Inc., an application service provider whose software and services enable companies to successfully sell to and support their customers online, and Pure Encapsulations, Inc., a leading manufacturer of hypo-allergenic nutritional supplements Nutritional Supplements Definition Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet. , today announced the launch of PureCaps.com, a web site exclusively for licensed healthcare professionals. The Pure Encapsulations web site marks the introduction of an excellent resource for product and nutritional supplement information, including the latest in news and research. "We had three rather aggressive goals for this project," stated Peter Hamel Ham´el v. t. 1. Same as Hamble. , President of Pure Encapsulations. "First we needed an online catalog Similar to an online library or databases in the information storage respect, ‘’’online catalogs’’’ allow potential customers to browse a company’s items for sale from a different location using the internet. to promote and sell our innovative products. Second, we wanted to provide our clients with the latest medical research. And of course, we needed to do this while maintaining our reputation for outstanding customer service." "Pure Encapsulations selected North of Zero because it provided a growing company like ours with the solutions that we needed for a world class E-commerce strategy in a price range we could afford," said Mr. Hamel. "The flexibility of the North of Zero software allowed us to design a web presence that was not only consistent with our print catalogs, but also informative and comfortable to use for our client base of physicians. In addition, we had constant, one-on-one communication with the North of Zero team via teleconferences and status reports, and a web-based interface for tracking development issues. This level of dedication and accessibility exceeded anything we had experienced before and was integral to the success of the site launch." PureCaps.com utilizes the North of Zero e-commerce tools to give licensed healthcare professionals the ability to shop Pure's exclusive line of nutritional supplements online, in a fast, informative and easy to use manner. Each product page gives all of the information needed for that product, including a detailed description, related products, ingredients and recommended dosage dosage /dos·age/ (do´saj) the determination and regulation of the size, frequency, and number of doses. dos·age n. 1. Administration of a therapeutic agent in prescribed amounts. . The persistent shopping cart continuously tallies TALLIES, evidence. The parts of a piece of wood out in two, which persons use to denote the quantity of goods supplied by one to the other. Poth. Obl. pt. 4, c. 1, art. 2, Sec. 7. purchases, including discounts, shipping, tax and total. The quick order feature gives four choices for easy ordering (by category, product code, alphabetical listing, or reorder re·or·der v. re·or·dered, re·or·der·ing, re·or·ders v.tr. 1. To order (the same goods) again. 2. To straighten out or put in order again. 3. To rearrange. v. ). The site also features an informative Health Library, including Clinical Essentials and Concise concise, n.pr the brand name for diacrylate resin adhesives used in composite restorations and for bonding orthodontic appliances to the enamel. Patient Sheets--valuable resources of information on Health Conditions, Botanicals, Nutritional Supplements and Drug Depletions and Interactions. Concise Patient Sheets are easily customizable to include practice name and patient specific instructions for distribution to patients. In order to expand their top-notch customer service to this electronic medium, Pure Encapsulations uses North of Zero's Customer Relationship Management tools for providing interactive discussions and the ability to direct a question to one of Pure's on-staff medical professionals. "We have succeeded in giving our clients a new way to ask questions about our products and services," stated Mr. Hamel. "Our challenge was to help Pure Encapsulations cultivate cul·ti·vate tr.v. cul·ti·vat·ed, cul·ti·vat·ing, cul·ti·vates 1. a. To improve and prepare (land), as by plowing or fertilizing, for raising crops; till. b. new sales and marketing channels without expending resources beyond their core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
About North of Zero North of Zero, Inc, is an application service provider whose software and services enable mid-market companies to successfully sell to and service their customers online. With a combination of E-commerce, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and Business Intelligence, North of Zero's applications give companies the tools they need to create effective marketing programs, increase sales and efficiently manage business practices. About Pure Encapsulations Pure Encapsulations, Inc. is a manufacturer of pharmaceutical grade hypo-allergenic nutritional supplements distributed through healthcare professionals. |
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