Publisher goes back to school to launch youth sports mag.IF you're a magazine publisher trying to reach 18- to 25-year-old females, who better to enlist than a group of 18- to 25-year-olds? That's the theory behind Modus, a sports-driven lifestyle and fashion magazine that will be produced by a team of students from Los Angeles' Otis College of Art and Design The school's programs, accredited by WASC and National Association of Schools of Art and Design, include four-year degrees in the typical art school fare: illustration, fine arts, graphic design, architecture, landscape design, interior design, and fashion design as well as newer fields and bankrolled by Action Sports Group, a unit of Primedia Inc., the publisher of Motor Trend magazine and many other targeted publications. Four faculty members and 15 students will provide the creative and editorial energy for the 140-page publication, which beginning in September will be included with three Action Sports Group magazines: Surfer, Surfing and Snowboarder snow·board n. A board resembling a small surfboard and equipped with bindings, used for descending snow-covered slopes on one's feet but without ski poles. intr.v. . "The key is to focus on what's new and what's next, and our students will drive the fashion, design and trend forecasts," said Samuel Hoi, president of Otis College. "This kind of project is real-world experience for the students involved. It's not a 'student magazine.' They have to present all their ideas to Action Sports to be vetted through their staff." The idea to collaborate with the school on a magazine came about last summer, after Action Sports decided to stop publication of SG, an action sports title for females. SG was launched eight years ago as an insert in Primedia's surf magazines, but after it was spun off as its own stand-alone magazine it failed to reach the volume of female readers the group had hoped for. They decided to combine the new magazine with the other three other mags, which already reach many young women. "The answer was right in front of our nose and we hadn't really seen it," said Don Meek meek adj. meek·er, meek·est 1. Showing patience and humility; gentle. 2. Easily imposed on; submissive. , Action Sports Group president. "The disappointing thing was we were missing any opportunity to go after any fashion direction that was coming out of those sports--that's huge right now and very, very big in influencing girls' fashion. Sports culture today has a global reach." Meek approached Otis about the project through friends on the college's board in early September and weeks later the college and Action Sports were setting up the collaboration. Action Sports--which publishes eight action sports titles and 11 Web sites--has committed to publishing spring and fall editions of the new mag. Meek said Modus could evolve into a stand, alone title. It will have an oblong shape rather than the standard magazine format and will feature a heavy matte cover. The early advertiser response to the magazine has been encouraging. About 40 pages have been sold to buyers including Hurley Hurley has become the English version of at least three distinct original Irish names: the Ó hUirthile, part of the Dál gCais tribal group, based in Clare and North Tipperary; the Ó Muirthile, based around Kilbritain in west Cork; and the OhIarlatha, from the district of , Roxy, Quieksilver; OP, Adidas, John Paul The name John Paul might refer to: Full name
n. Australian 1. A dead-end channel extending from the main stream of a river. 2. A streambed filled with water only in the rainy season. 3. A stagnant pool or backwater. and Teen Vogue Teen Vogue magazine began as a version of Vogue magazine for a younger audience. The magazine focuses on fashion and celebrities, but also offers information the latest entertainment and feature stories on current issues and events. . Meek declined to disclose how much Action Sports and Primedia are putting up to back the magazine, but said the group was paying what he called "fair market value" for the editorial. "There is a financial commitment that we've made to Otis for this, and our goal is to be able to endow en·dow tr.v. en·dowed, en·dow·ing, en·dows 1. To provide with property, income, or a source of income. 2. a. a full scholarship at the school through the magazine as we get it up on its feet," Meek said. |
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