Publisher combines blanket advanced renewal campaign with professional discount offer. (Promotion).Last issue of NL/NL, in his DM Notebook column, Fred Goss Fred Arlo Goss (born March 25, 1961, Orchard Lake, Michigan), an American TV actor, writer, and comedian. Personal Goss and wife Arlene live together with their three children in the San Fernando Valley community of Sherman Oaks in Los Angeles, California. discussed the basics and some variations on the quick in-quick out "professional discount" offer. Issue before that, Goss n. 1. Gorse. recounted the many advantages of a blanket advanced renewal campaign, commonly referred to as The Advanced Renewal National Bank, for the "future" money it typically brings publishers today. Now, Lee Bellinger of The American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of Sentinel (taglined, "Blowing the lid off the Liberal Left's most closely guarded secrets") has combined these two techniques in a bold promotion. Bold, but also inexpensively in·ex·pen·sive adj. Not high in price; cheap. in  ex·pen sive·ly adv. executed. It consists almost solely
(*) of the 5 x 81/2" card pictured above, which was enclosed en·close also in·closetr.v. en·closed, en·clos·ing, en·clos·es 1. To surround on all sides; close in. 2. To fence in so as to prevent common use: enclosed the pasture. in his current issue. That's the inexpensive advanced renewal part of the campaign. (*) Bellinger also mentions the offer in the text of his newsletter: "SAVE LOTS OF MONEY: The post office is ONCE AGAIN raising our rates! Sooner or later this will force us to hike renewal fees. So use the enclosed order form to get a 2-for-1 renewal--you'll save BIG money on the renewal because I won't won't Contraction of will not. won't will not won't will have to mail you a notice for 2 more years. This win-win offer is for a limited-time only, so act today! The bold part is the offer: a two-year renewal for the price of one--$89 for 24 issues of the monthly. Bellinger also abides by two "rules" of an advanced renewal campaign: * Put a deadline on the offer. In this case, it's, "Please reply by 02/28/02" for an offer received the first week of February. * Do not accept bill-me's. Goss wrote: "The whole point is to get money in the house. This is one time when a renewal definitely is not a renewal until you get a check." Stay tuned: we'll check in with Lee Bellinger after his deadline has passed. |
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