Publisher asking for trouble--from both USPS and its prospects.We've recently been the recipient of a number of issues of a $118.56/year b-to-b newsletter as part of the publisher's forced free trial campaign. The same day we received the last issue (we presume pre·sume v. pre·sumed, pre·sum·ing, pre·sumes v.tr. 1. To take for granted as being true in the absence of proof to the contrary: We presumed she was innocent. ) of the trial, we also received an INVOICE in a separate mailing. "INVOICE" is printed boldly and in color at the top of the form, followed by "Thank you for your order for a one-year subscription to ...." That's against the law, as we thought this prominent publisher should know--mailing unsolicited un·so·lic·it·ed adj. Not looked for or requested; unsought: an unsolicited manuscript; unsolicited opinions. unsolicited Adjective invoices. He's asking for trouble from the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Postal Service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval . And, considering our own reaction--miffed--he's also alienating al·ien·ate tr.v. al·ien·at·ed, al·ien·at·ing, al·ien·ates 1. To cause to become unfriendly or hostile; estrange: alienate a friend; alienate potential supporters by taking extreme positions. at least one prospect. In our own FFTs, NL/NL sends out prominently labeled "Continuation Notices." We even add this statement: "You have no obligation; this is an offer, not an invoice. But if you value success and knowledge, and you publish newsletters, this is your last chance to keep getting intelligence that other newsletter publishers have called 'indispensable' and something they 'can't live without.'" We've run articles similar to this one in past issues of NL/NL (at least once inspired by this same publisher) and we find it troubling that we have to do it again. |
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