Publisher alters DM package in light of September 11. (Promotion).The first newsletter direct mail promotion we received that referred to the tragic events of this fall was mailed in early October promoting McAlvany Intelligence Advisor, a financial advisory published by Donald S. McAlvany since 1978. The basic package remained the same: a 16-page sales letter that begins, "They all laughed when I predicted a 4,000-point drop in the Dow. But when it started to tumble...!"; a flier describing the bonuses for subscribing; an oversize o·ver·size n. 1. A size that is larger than usual. 2. An oversize article or object. adj. o·ver·size also o·ver·sized Larger in size than usual or necessary. Adj. 1. buck slip featuring McAlvany's latest book which he is offering as a premium, Storm Warning: The Coming Persecution of Christians The persecution of Christians is religious persecution that Christians sometimes undergo as a consequence of professing their faith, both historically and in the current era. Christians are by far the most persecuted religious group in human history. and Traditionalists; and a BRE (Business Rules Engine) Software that automates policies and procedures within an organization, whether legal, internal or operational. The use of a rules engine (BRE) requires placing the company rules in an external repository that can be easily reviewed rather than . Added to the package, however, is the 6 x 9" envelope pictured above with a flag flying at half-staff beside the announcement, "While Our Government Is Going After the Terrorists ... here's what YOU can do to safeguard your own personal and financial security." Also, inside McAlvany added a 4-page letter headed "BULLETIN The information inside was printed before September 11...."--followed by a "Dear Fellow American" letter signed by Don McAlvany. He was unavailable for comment. RELATED ARTICLE: Regnery, too, capitalizes on 9-11 Unfazed un·fazed adj. Not fazed or disturbed. by the recent call for national unity, and confident that there are still many Clinton-haters out there, Thomas Phillips's Regnery Publishing This article or section may contain original research or unverified claims. Please help Wikipedia by adding references. See the for details. This article has been tagged since September 2007. Regnery Publishing in Washington, D.C. rolled out this DM package in November, touting The Final Days, by Barbara Olson Barbara Olson (December 27, 1955 – September 11, 2001) was a conservative American television commentator who worked for Fox News Channel, CNN and several other outlets. , who died in the September 11 tragedy. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion