PublishOne internet service reaching out to newsletter and specialized info publishers.

PublishOne Inc. integrates advanced digital rights management (DRM) and protection technologies from industry leaders InterTrust Technologies Corp. and Adobe Systems Inc. so publishers can securely sell content online with the requirements of building or maintaining their own IT infrastructure.

The PublishOne service uses a web-based interface to deliver a suite of features to publishers, including online encryption and hosting secure commerce transactions, subscription management, customer support, and comprehensive online reporting.

In addition, the service enables a powerful pass-along (or "super-distribution") sales channel for publishers through the ease of e-mail distribution. The content is protected throughout the entire process.

In August, PublishOne began piloting its service with more than 20 publishers, including market research firms such Yankelovich Partners Inc., market providers such as VNU's Trade Dimenstions, and newsletter publishers American Lawyer Media and Edventure Holdings Inc., publisher of Release 1.0: Esther Dyson's Monthly Report.

Blake White, PublishOne's vice president of major accounts, told NL/NL that the company recognizes the informational value of subscription newsletters and their suitability to PublishOne's online publishing and distribution services. The company is currently looking for additional partnerships with newsletter and other specialized information publishers. Upfront money for setting up PublishOne is described as "modest." Interested publishers may contact Blake White at the address listed at the end of this article.

Daphne Kis, publisher of Release 1.0, which covers emerging technologies and companies, said, "PublishOne's service allows virtually any size publisher to capitalize on new opportunities presented by the internet. This service allows publishers to customize and tailor their digital material to their client needs."

PublishOne founder and CEO Kirk Loevner said at the time of its initial rollout, "Our pilot partners have been invaluable in helping us design and build a set of services to meet the specific needs of the business information market--services that build on powerful digital rights management technology."

The service supports both subscription and single issue products such as special reports. Regarding research findings, for example, Regina Anderson, executive vice president of Yankelovich, one of the world's leading market research and consulting organizations, said, "What's compelling about the PublishOne service is that it allows us to leverage our content in ways that were never before possible. We custom-tailor existing offerings for specific markets, slice and dice the data we sell, and even design totally new products for targeted market segments.

"In our early work with PublishOne, we've seen how we can use the service to expand into new markets and generate additional revenue by leveraging the power of the internet, without compromising the integrity of our data or risking its security."

Another newsletter editor, Mark Walter of The Seybold Report on Internet Publishing, had this to say: "DRM technologies will revolutionize the way publishers do business. PublishOne's service is a unique selling proposition to smaller publishers, enabling its customers to tap the power of the internet as a distribution mechanism, while maintaining complete security and copyright control and increasing revenue opportunities by expanding into new markets."

Founder and CEO Kirk Loevner was previously president and CEO of Internet Shopping Network where he conceived and developed First Auction, the first real-time online auction site.

In addition to Loevner, board members include Pete Higgins, most recently group vice president at the Interactive Media Group for Microsoft, reporting to Microsoft president Steve Balmer; and Chuck Boesenberg, formerly CEO of Integrated Systems Inc., a $120 million provider of embedded systems software for a broad range of industries. Boesenberg previously served as CEO of the Magellan Corporation.