Publication.Plug Your Book: Online Book Marketing for Authors, by Steve Weber, teaches authors how to promote their books using internet word of mouth. Weber, author of the The Home-Based Bookstore, tells readers how to: + Get massive exposure for your book, trade- or self-published, nonfiction non·fic·tion n. 1. Prose works other than fiction: I've read her novels but not her nonfiction. 2. The category of literature consisting of works of this kind. or fiction; + Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns; + Blog to connect with readers, driving them to Amazon and bookstores; + Boost your visibility with Google and use MySpace for viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. ; + Ignite word of mouth with web social networks; and + Capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. peer content and "amateur" book reviews. Weber also offers free downloads of the book from his website. Plug Your Book, by Steve Weber, 203 pp., trade paperback trade paperback n. A paperback book that is typically of better production quality, larger size, and higher price than a mass-market edition, intended for sale in bookstores. , index, $24.99 U.S., published (2007) by Weber Books, 6238 Cheryl Drive, Falls Church Falls Church, independent city (1990 pop. 9,578), NE Va., a residential suburb of Washington, D.C.; inc. as a town 1875, as a city 1948. There is diverse light manufacturing, including telecommunications equipment. , VA 22044, www.WeberBooks.com |
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