Public relations agencies: ranked by 2004 L.A. County net fee income.EXECUTIVE SUMMARY THE 15 largest independent public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agencies reported combined L.A. County net fee income of $56.2 million, a $9.7 million or 20.8 percent increase over 2003. Rogers & Associates held onto the top spot, increasing its number to $10.6 million in 2004. Chicago-based Edelman Ed·el·man , Gerald Maurice Born 1929. American biochemist. He shared a 1972 Nobel Prize for research on the chemical structure and nature of antibodies. was No. 2 with local fee income of $7.8 million, an increase of $2 million. Casey Casey is an Irish surname, and may refer to
Valencia (välān`thēä), autonomous region (1990 pop. 3,902,429) and former kingdom, E Spain, on the Mediterranean. It now comprises the provinces of Alicante, Castellón, and Valencia. Perez & Echeveste, No. 15 this year was one of three firms on this year's list reporting a decline in net fee income. The South Pasadena-based firm fell four spots after reporting $1.5 million in net fee income, a $500,000 decline. Two new firms join this year's list. Los Angeles-based mPRm Public Relations debuted at No. 5 with $4 million net fee income while Chandler Chandler, city (1990 pop. 90,533), Maricopa co., S central Ariz., in the Salt River valley; inc. 1920. It is both a residential community and a center for research and technology. Tourism is also important, and the San Marcos Golf Resort is in Chandler. Chicco Chicco is an Italian company and an Artsana subsidiary, founded in 1958. Chicco is specialized in making babies/toddlers safety equipment, clothing and toys, clothing, cosmetic products and toys for older children. It is based in Como (Lombardy). Agency debuted at No. 9 with $2.5 million. --David Nusbaum Nusbaum is a village in the district Bitburg-Prüm in Rhineland-Palatinate, Germany, situated in the southern part of the Eifel. Links
THE PACESETTER ROGERS & ASSOCIATES ONCE again, the Los Angeles-based firm claims the title of the largest independent public relations firm in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. County, ranked by net fee income. Rogers reported 2004 net fee income of $10.6 million, up $500,000, or 5 percent over 2003. The company's business is focused on representing major corporate clients, such as American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of Honda honda a quick release metal eyelet for the end of a lariat. When the restrained animal is no longer required it is not necessary to slacken off the loop and pull it over the head—a very great advantage when working with wild cattle or unbroken horses. Motor Co. and Kellogg Co. It also does public service work, including the state Department of Health Services Department of Health Services may refer to:
"We saw both an expansion of work for existing clients and added new clients to the agency," said President Lynne Lynne may refer to: In places:
The firm represented Anthem anthem [ultimately from antiphon], short nonliturgical choral composition used in Protestant services, usually accompanied and having an English text. The term is used in a broader sense for "national anthems" and for the Latin motets still used occasionally in Inc. during last year's merger with WellPoint Noun 1. wellpoint - a perforated tube driven into the ground to collect water from the surrounding area well point tube, tubing - conduit consisting of a long hollow object (usually cylindrical) used to hold and conduct objects or liquids or gases Health Networks Inc. and continues to work for the combined company following the merger. The company recently hired Alan A`lan´ n. 1. A wolfhound. Arkatov as its new chief strategy officer. He joins the company after serving as president of Burson-Marsteller's Los Angeles operations. --David Nusbaum
Rank Agency (Ranking in 2004) Fee Income
* name (millions)
* address * 2004
* 2003
(L.A. County (1)/total)
1 Rogers & Associates (1) $10.6/same
1875 Century Park East, Suite 300 $10.1/same
Los Angeles CA 90067
2 Edelman (2) 7.8/$230.4
5670 Wilshire Blvd., 22nd Floor 5.8/$206
Los Angeles CA 90036
3 Bender/Helper Impact Inc. (3) 5.7/same
11500 W. Olympic Blvd., Suite 655 3.9/5.3
Los Angeles CA 90064
4 Cerrell Associates Inc. (5) 4.3/same
320 N. Larchmont Blvd. 3/same
Los Angeles CA 90004
5 mPRm Public Relations 4/same
5670 Wilshire Blvd., Suite 2500 NA/NA
Los Angeles 90036
6 Murphy O'Brien Inc. (6) 3.7/same
1630 Stewart St., Suite 140 2.9/same
Santa Monica 90404
7 Casey Sayre & Williams Inc. (4) 3.3/same
3110 Main St., The Annex 3.1/same
Santa Monica CA 90405
8 The Phelps Group (8) 2.7/9.1
901 Wilshire Blvd. 2.5/7.2
Santa Monica 90401
9 Chandler Chicco Agency 2.5/25.7
64 Market St. NA/NA
Venice 90291
10 PainePR Inc. (15) 2.1/9.4
660 S. Figueroa St., Seventh Floor 1.3/7.9
Los Angeles 90017
11 S. Groner Associates Inc. (10) 2.1/same
4510 Pacific Coast Highway, Suite 300 2.1/same
Long Beach 90804
12 JMPR Public Relations Inc. (9) 2.1/same
5850 Canoga Ave., Suite 300 2.2/same
Woodland Hills 91367
13 Ruder Finn (13) 2/89.7
11400 Olympic Blvd., Suite 850 1.7/79.1
Los Angeles 90064
14 The Bohle Company (12) 1.7/same
1999 Avenue of the Stars, Suite 200 1.8/same
Los Angeles CA 90067
15 Valencia Perez & Echeveste (11) 1.5/same
1605 Hope St., Suite 160 2/same
South Pasadena 91030
Rank Profile Other Clients
professionals * year founded (partial list)
* offices * headquarters
* L.A./total
1 68/75 1978 American Honda Motor Co.,
1/same Los Angeles Kellogg Co., Cal. Dept. of
Health Svs., First 5
California, Wellpoint, Yokohama
Tire Co.
2 58/1,900 1965 Microsoft's X-Box, Nissan,
1/41 Chicago Starbucks Entertainment, The
Recording Academy, Oakwood
3 46/62 1986 Buena Vista Games, 20th Century
1/2 Los Angeles Fox Home Entertainment, Sony
Pictures Digital Entertainment
4 17/same 1966 USC, So. Cal Assn. of Govts.,
1/same Los Angeles Northrop Grumman, City of Hope,
Viacom, Oracle
5 45/same 1998 Warner Bros., Walt Disney Co.,
1/same Los Angeles NBC Universal, Lions Gate
Films, L.A. County Fair,
Virtual Digital
6 26/same 1989 Auberge Resorts, Marie
1/same Santa Monica Callender Pie Shops Inc.,
Morton's The Steakhouse, See's
Candies, Peninsula Bevery Hills
7 11/same 1979 USC Viterbi School of
1/same Santa Monica Engineering, Ernst & Young,
Caruso Affiliated, Greenberg
Traurig, Dimensional Fund
Advisors
8 20/74 1981 Malaysia Airlines, Monrovia
1/2 Santa Monica Nursery, Tahiti Tourisme, Whole
Foods Markets, Western Dental
9 12/104 1995 Genentech, Amgen
1/4 (3) New York
10 15/46 1993 (4) Archer Daniels Midland, Hilton
1/3 Irvine Garden Inn, JPMorgan Chase,
Kashi Co., Novartis
Ophthalmics, Procter & Gamble
11 10/same 1998 City of Los Angeles, Santa
1/same Long Beach Monica Bay Restoration
Commission, Counties of San
Bernardino and Riverside
12 16/18 1977 Lamborghini, Speed Channel,
1/2 Woodland Hills Black & Decker, Peterson
Automotive Museum, Boyd Gaming
Corp.
13 16/646 1996 (4) NA
1/15 New York
14 10/same 1987 Newegg.com, Seiko Instruments,
1/same Los Angeles Warner Bros. Interactive
Entertainment
15 17/same 1988 LAUSD, Southern California
1/same South Pasadena Edison, Disneyland, McDonald's,
KCET-TV, AQMD
Rank Specialties/Industries Office
(partial list) Manager
1 strategic communications, Lynne M. Doll (1)
corporate and consumer marketing,
issues/crisis management
2 digital entertainment rights and Kimberly Ohrt
technology, health care, consumer, public
affairs, corporate reputation management
3 digital entertainment, interactive Becky Bourn
entertainment, consumer electronics,
consumer products, licensed merchandise
4 government, media and community Steve Bullock (2)
relations, issues management, political
campaign management
5 emerging media/technology, film, Steven J.
home entertainment, lifestyle, Herskovitz
television, consumer products
6 travel, food and beverage, L.D. Reyer
lifestyle, real estate, restaurants,
consumer
7 professional and financial Lauria Croom
services, technology, life sciences,
real estate
8 travel, consumer, business-to- Judy Lynes
business, retail, financial,
package goods, technology
9 health care Kathy Vincent
10 business-to-business, consumer Eric Borsum
marketing, fashion, beauty, food/
nutrition/beverage, travel, tourism
11 community relations, engineering Samantha Jurado
and infrastructure projects,
environmental issues, transportation
12 automotive, travel, Soon Nguyen
consumer products
13 technology, consumer marketing, Sandra Gonzalez
arts and culture
14 consumer electronics, games, NA
high technology
15 Hispanic market social marketing, Dianna Ochoa
public affairs, consumer strategies
Rank Top Local Executive
* name
* title
* phone
1 Ron Rogers
ceo
(310) 552-6922
2 Gail Becker
western region president
(323) 857-9100
3 Lee Helper
president
(310) 473-4147
4 Joseph R. Cerrell
chairman, ceo
(323) 466-3445
5 M. Pogachefsky/R. McCallister
co-presidents
(323) 933-3399
6 Karen Murphy O'Brien
chairwoman, ceo
(310) 453-2539
7 Barbara Casey
chairwoman
(310) 396-2400
8 Judy Lynes
vice president
(310) 752-4400
9 Julie Adrian
team director
(310) 309-1000
10 Daryl McCullough
president
(213) 430-0480
11 Stephen Groner
president
(562) 597-0205
12 Joseph Molina
president
(818) 992-4353
13 Howard Solomon
executive v.p., regional ops.
(310) 479-9929
14 Sue Bohle
ceo, president
(310) 785-0515
15 J. Echeveste/P.Perez/M. Valencia
partners
(626) 403-3200
NA--Not Available
(1) President.
(2) CFO.
(3) U.S. offices.
(4) In L.A. County.
Note: The information on this list was supplied by representatives of
the firms themselves. Firms are ranked by L.A. County net fee income.
Consensus Planning Group Inc., No. 7 last year, declined to
participate.
Note: The information on this list was supplied by representatives of
the firms themselves. To the best of our knowledge, this information is
accurate as of press time. While every effort is made to ensure the
accuracy and thoroughness of the list, omissions and typographical
errors sometimes occur. Please send corrections or additions on company
letterhead to the Research Department, Los Angeles Business Journal,
5700 Wilshire Blvd., Suite 170, Los Angeles 90036. [c]2005 Los Angeles
Business Journal. This list may not be reprinted in whole or in part
without prior written permission from the editor. Reprints are
available from Wright's Reprints, (877) 652-5295.
Researched by David Nusbaum
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