Public relations agencies: ranked by 2003 L.A. County net fee income.EXECUTIVE SUMMARY IT was another difficult year for public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firms. The 15 largest privately held agencies in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. County reported $46.5 million in 2003 net fee income, an 8.3 percent decrease from the year earlier. Contributing to the decline was the acquisition of 2003's No. 4, FischerHealth Inc., by Porter Novelli Porter Novelli International is a leading, global PR and lobbying firm. It is part of the Omnicom Group of advertising and marketing companies, the world's largest advertising conglomerate. The following article on Porter Novelli was obtained from "Sourcewatch. , a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of public media giant Omnicom Group
The Omnicom Group (NYSE: OMC) is the world's largest advertising agency holding company in terms of revenue (and one of the big six Inc. Rogers & Associates retained its top spot, and Edelman Ed·el·man , Gerald Maurice Born 1929. American biochemist. He shared a 1972 Nobel Prize for research on the chemical structure and nature of antibodies. fell further behind with an 11 percent decrease in net fee income in the county. Gail Becker Beck´er n. 1. (Zool.) A European fish (Pagellus centrodontus); the sea bream or braise. , who heads Edelman's L.A. office, attributed its decrease to $5.8 million in 2003 fee income to the completion of a large project, but said business has picked up in 2004 with the improving economy. The list includes only independent agencies; publicly held companies declined to release data for their local subsidiaries.
Ra- Agency (Ranking in 2003) Fee Income
nk * name (millions)
* address * 2003
* 2002
(L.A. County (1) /
total)
Rogers & Associates (1) $10.1/same
1 1875 Century Park East, Suite 300 $9.5/same
Los Angeles CA 90067
Edelman (2) (2) 5.8/206
2 5670 Wilshire Blvd., 22nd Floor 6.5/205.8
Los Angeles CA 90036
Bender/Helper Impact Inc. (3) 3.9/5.3
3 11500 W. Olympic Blvd., Suite 655 3.8/5.5
Los Angeles CA 90064
Casey Sayre & Williams Inc. (7) 3.1/same
4 3110 Main St., The Annex 2.8/same
Santa Monica CA 90405
Cerrell Associates Inc. (5) 3/same
5 320 N. Larchmont Blvd. 3.3/same
Los Angeles CA 90004
Murphy O'Brien Inc. (9) 2.9/same
6 1630 Stewart St., Suite 140 2.4/same
Santa Monica 90404
Consensus Planning Group Inc. 2.7/same
7 444 S. Flower St., Suite 1300 2/same
Los Angeles 90071
The Phelps Group (8) 2.5/7.2
8 901 Wilshire Blvd. 2.6/5.9
Santa Monica 90401
JMPR Public Relations Inc. (11) 2.2/same
9 5850 Canoga Ave., Suite 300 2/same
Woodland Hills 91367
S. Groner Associates Inc. (10) 2.1/same
10 4510 Pacific Coast Highway, 2.2/same
Suite 300 Long Beach 90804
Valencia Perez & Echeveste (12) 2/same
11 1605 Hope St., Suite 250 1.9/same
South Pasadena 91030
The Bohle Co. (6) 1.8/same
12 1999 Avenue of the Stars, 2.8/same
Suite 200 Los Angeles CA 90067
Ruder Finn (14) 1.7/79.1
13 11400 Olympic Blvd., Suite 850 1.5/80.9
Los Angeles 90064
The Blaze Co. 1.4/same
14 228 Main St., Suite Four 1.5/same
Venice 90291
PainePR Inc. (13) 1.3/7.9
15 660 S. Figueroa St., Seventh 1.5/7
Floor Los Angeles 90017
Ra- Agency (Ranking in 2003) Profile
nk * name * professionals
* address * offices
L.A./total
Rogers & Associates (1) 68/same
1 1875 Century Park East, Suite 300 1/same
Los Angeles CA 90067
Edelman (2) (2) 39/1,646
2 5670 Wilshire Blvd., 22nd Floor 1/29
Los Angeles CA 90036
Bender/Helper Impact Inc. (3) 35/50
3 11500 W. Olympic Blvd., Suite 655 1/2
Los Angeles CA 90064
Casey Sayre & Williams Inc. (7) 10/same
4 3110 Main St., The Annex 1 /same
Santa Monica CA 90405
Cerrell Associates Inc. (5) 14/same
5 320 N. Larchmont Blvd. 1 /same
Los Angeles CA 90004
Murphy O'Brien Inc. (9) 22/same
6 1630 Stewart St., Suite 140 1 /same
Santa Monica 90404
Consensus Planning Group Inc. 15/same
7 444 S. Flower St., Suite 1300 1/2
Los Angeles 90071
The Phelps Group (8) 20/74
8 901 Wilshire Blvd. 1/2
Santa Monica 90401
JMPR Public Relations Inc. (11) 16/17
9 5850 Canoga Ave., Suite 300 1/2
Woodland Hills 91367
S. Groner Associates Inc. (10) 10/same1 /same
10 4510 Pacific Coast Highway,
Suite 300 Long Beach 90804
Valencia Perez & Echeveste (12) 17/same
11 1605 Hope St., Suite 250 1 /same
South Pasadena 91030
The Bohle Co. (6) 11 /same
12 1999 Avenue of the Stars, 1/same
Suite 200 Los Angeles CA 90067
Ruder Finn (14) 12/5121/15
13 11400 Olympic Blvd., Suite 850
Los Angeles 90064
The Blaze Co. 12/same
14 228 Main St., Suite Four 1/same
Venice 90291
PainePR Inc. (13) 8/38
15 660 S. Figueroa St., Seventh 1/3
Floor Los Angeles 90017
Ra- Agency (Ranking in 2003) Other
nk * name * year founded
* address * headquarters
Rogers & Associates (1) 1978
1 1875 Century Park East, Suite 300 Los Angeles
Los Angeles CA 90067
Edelman (2) (2) 1952
2 5670 Wilshire Blvd., 22nd Floor Chicago
Los Angeles CA 90036
Bender/Helper Impact Inc. (3) 1986
3 11500 W. Olympic Blvd., Suite 655 Los Angeles
Los Angeles CA 90064
Casey Sayre & Williams Inc. (7) 1979
4 3110 Main St., The Annex Santa Monica
Santa Monica CA 90405
Cerrell Associates Inc. (5) 1966
5 320 N. Larchmont Blvd. Los Angeles
Los Angeles CA 90004
Murphy O'Brien Inc. (9) 1989
6 1630 Stewart St., Suite 140 Santa Monica
Santa Monica 90404
Consensus Planning Group Inc. 1986
7 444 S. Flower St., Suite 1300 Los Angeles
Los Angeles 90071
The Phelps Group (8) 1981
8 901 Wilshire Blvd. Santa Monica
Santa Monica 90401
JMPR Public Relations Inc. (11) 1977
9 5850 Canoga Ave., Suite 300 Woodland Hills
Woodland Hills 91367
S. Groner Associates Inc. (10) 1998
10 4510 Pacific Coast Highway, Long Beach
Suite 300 Long Beach 90804
Valencia Perez & Echeveste (12) 1988
11 1605 Hope St., Suite 250 South Pasadena
South Pasadena 91030
The Bohle Co. (6) 1987
12 1999 Avenue of the Stars, Los Angeles
Suite 200 Los Angeles CA 90067
Ruder Finn (14) 1996 (3)
13 11400 Olympic Blvd., Suite 850 New York
Los Angeles 90064
The Blaze Co. 1990
14 228 Main St., Suite Four Venice
Venice 90291
PainePR Inc. (13) 1993 (3)
15 660 S. Figueroa St., Seventh Irvine
Floor Los Angeles 90017
Ra- Agency (Ranking in 2003) Clients
nk * name (partial list)
* address
Rogers & Associates (1) American Honda
1 1875 Century Park East, Suite 300 Motor Co., Kellogg
Los Angeles CA 90067 Co., Cal. Dept. of
Health Svs., First
5 California, Yoko-
hama Tire Co.
Edelman (2) (2) Recording Academy,
2 5670 Wilshire Blvd., 22nd Floor Motion Picture As-
Los Angeles CA 90036 sociation of Ame-
rica, Nissan,
Baskin-Robbins,
Xbox
Bender/Helper Impact Inc. (3) Yahoo, THQ Sony
3 11500 W. Olympic Blvd., Suite 655 Pictures Digital,
Los Angeles CA 90064 20th Century Fox
Home Entertainment,
MGM Home Enter-
tainment
Casey Sayre & Williams Inc. (7) USC School of Eng-
4 3110 Main St., The Annex ineering, Ernst &
Santa Monica CA 90405 Young, Pillsbury,
Oberthur, Caruso
Affiliated, Payden
& Rygel
Cerrell Associates Inc. (5) USC, So. Calif.
5 320 N. Larchmont Blvd. Assn. Of Govts.,
Los Angeles CA 90004 Northrop Grumman,
Los Angeles Dodgers
Murphy O'Brien Inc. (9) Auberge Resorts,
6 1630 Stewart St., Suite 140 Marie Callender Pie
Santa Monica 90404 Shops Inc.,
Morton's the Steak-
house, See's Candies
Consensus Planning Group Inc. L.A. Dept. of Water
7 444 S. Flower St., Suite 1300 & Power, Metropo-
Los Angeles 90071 litan Transit Au-
thority, Caltrans,
Honeywell, Quadel
Consulting
The Phelps Group (8) IndyMac Bank, Mon-
8 901 Wilshire Blvd. rovia Nursery, Ta-
Santa Monica 90401 hiti Tourisme, Wh-
ole Foods Markets,
Great American
Group, Western
Dental
JMPR Public Relations Inc. (11) Lamborghini, Disco-
9 5850 Canoga Ave., Suite 300 very Channel, Meg-
Woodland Hills 91367 uiars Inc., Prime-
dia, Galpin Motors
Inc., Carroll Shelby
International
S. Groner Associates Inc. (10) City of Los Angeles,
10 4510 Pacific Coast Highway, Santa Monica Bay
Suite 300 Long Beach 90804 Restoration Commi-
ssion, Counties of
San Bernardino and
Riverside
Valencia Perez & Echeveste (12) AT&T, McDonald's,
11 1605 Hope St., Suite 250 LAUSD, Mervyn's,
South Pasadena 91030 Inroads, Burlington
Northern Santa Fe
The Bohle Co. (6) Kwill Corp., Nirotek
12 1999 Avenue of the Stars, American, Nyko Te-
Suite 200 Los Angeles CA 90067 chnologies, Warner
Bros. Interactive
Ruder Finn (14) SquareEnix, City-
13 11400 Olympic Blvd., Suite 850 search, Zengen, L.A.
Los Angeles 90064 Philharmonic, No-
vartis Pharmaceuti-
cals, Forsythe Inc.
The Blaze Co. Herbalife, Ruby's
14 228 Main St., Suite Four Diner, Yoga Works,
Venice 90291 Pure Beauty, PCS
Development, Santa
Anita Park
PainePR Inc. (13) Kashi Co., Procter
15 660 S. Figueroa St., Seventh & Gamble, Buena
Floor Los Angeles 90017 Vista Television,
American Suzuki
Motorcycle, Block-
buster
Ra- Agency (Ranking in 2003) Specialties/Indus-
nk * name tries
* address (partial list)
Rogers & Associates (1) strategic communi-
1 1875 Century Park East, Suite 300 cations, corporate
Los Angeles CA 90067 and consumer mar-
keting, issues/cri-
sis management
Edelman (2) (2) consumer, techno-
2 5670 Wilshire Blvd., 22nd Floor logy, digital
Los Angeles CA 90036 lifestyle, public
affairs, corporate
reputation manage-
ment, health care
Bender/Helper Impact Inc. (3) home entertainment,
3 11500 W. Olympic Blvd., Suite 655 consumer products,
Los Angeles CA 90064 interactive and di-
gital entertainment,
consumer electro-
nics
Casey Sayre & Williams Inc. (7) professional and
4 3110 Main St., The Annex financial services,
Santa Monica CA 90405 technology, life
sciences, real
estate
Cerrell Associates Inc. (5) government and media
5 320 N. Larchmont Blvd. relations, political
Los Angeles CA 90004 campaign management,
environmental
affairs
Murphy O'Brien Inc. (9) travel, food and
6 1630 Stewart St., Suite 140 beverage, lifestyle,
Santa Monica 90404 real estate, res-
taurants, consumer
Consensus Planning Group Inc. community relations,
7 444 S. Flower St., Suite 1300 land use and enti-
Los Angeles 90071 tlement, environ-
mental, public
affairs
The Phelps Group (8) travel, consumer,
8 901 Wilshire Blvd. business-to-busi-
Santa Monica 90401 ness, retail, fi-
nancial, package
goods, technology
JMPR Public Relations Inc. (11) automotive, consumer
9 5850 Canoga Ave., Suite 300 lifestyle products,
Woodland Hills 91367 transportation,
events, purchasing
S. Groner Associates Inc. (10) government relati-
10 4510 Pacific Coast Highway, ons, community out-
Suite 300 Long Beach 90804 reach, engineering
and infrastructure
projects, public
works
Valencia Perez & Echeveste (12) consumer strategies,
11 1605 Hope St., Suite 250 public affairs,
South Pasadena 91030 social marketing
The Bohle Co. (6) consumer electro-
12 1999 Avenue of the Stars, nics, telecommuni-
Suite 200 Los Angeles CA 90067 cations, video ga-
ming, computer
hardware and soft-
ware, Internet
Ruder Finn (14) health care, tech-
13 11400 Olympic Blvd., Suite 850 nology, consumer
Los Angeles 90064 marketing, arts and
culture
The Blaze Co. travel, hospitality,
14 228 Main St., Suite Four retail, health and
Venice 90291 fitness, food ser-
vice, consumer
products, real
estate
PainePR Inc. (13) automotive, beauty
15 660 S. Figueroa St., Seventh care, business-to-
Floor Los Angeles 90017 business, consumer
electronics, con-
sumer, retail,
entertainment
Ra- Agency (Ranking in 2003) Office
nk * name Manager
* address
Rogers & Associates (1) Lynne M. Doll
1 1875 Century Park East, Suite 300
Los Angeles CA 90067
Edelman (2) (2) Kimberly Ohrt
2 5670 Wilshire Blvd., 22nd Floor
Los Angeles CA 90036
Bender/Helper Impact Inc. (3) Becky Bourn
3 11500 W. Olympic Blvd., Suite 655
Los Angeles CA 90064
Casey Sayre & Williams Inc. (7) Lauria Smith
4 3110 Main St., The Annex
Santa Monica CA 90405
Cerrell Associates Inc. (5) Steve Bullock
5 320 N. Larchmont Blvd.
Los Angeles CA 90004
Murphy O'Brien Inc. (9) L.D. Reyer
6 1630 Stewart St., Suite 140
Santa Monica 90404
Consensus Planning Group Inc. Antoinette
7 444 S. Flower St., Suite 1300 Ferraro
Los Angeles 90071
The Phelps Group (8) Judy Lynes
8 901 Wilshire Blvd.
Santa Monica 90401
JMPR Public Relations Inc. (11) N/A
9 5850 Canoga Ave., Suite 300
Woodland Hills 91367
S. Groner Associates Inc. (10) Samantha
10 4510 Pacific Coast Highway, Jurado
Suite 300 Long Beach 90804
Valencia Perez & Echeveste (12) Dianna Ochoa
11 1605 Hope St., Suite 250
South Pasadena 91030
The Bohle Co. (6) Martin Shimko
12 1999 Avenue of the Stars,
Suite 200 Los Angeles CA 90067
Ruder Finn (14) Sandra Gonzalez
13 11400 Olympic Blvd., Suite 850
Los Angeles 90064
The Blaze Co. Gwendolyn
14 228 Main St., Suite Four Girolamo
Venice 90291
PainePR Inc. (13) Daryl
15 660 S. Figueroa St., Seventh McCullough
Floor Los Angeles 90017
Ra- Agency (Ranking in 2003) Top Local Executive
nk * name * name
* address * title
* phone
Rogers & Associates (1) Ron Rogers
1 1875 Century Park East, Suite 300 ceo
Los Angeles CA 90067 (310) 552-6922
Edelman (2) (2) Gail Becker
2 5670 Wilshire Blvd., 22nd Floor western region
Los Angeles CA 90036 president
(213) 857-9100
Bender/Helper Impact Inc. (3) Lee Helper
3 11500 W. Olympic Blvd., Suite 655 president
Los Angeles CA 90064 (310) 473-4147
Casey Sayre & Williams Inc. (7) Barbara Casey
4 3110 Main St., The Annex chairwoman
Santa Monica CA 90405 (310) 396-2400
Cerrell Associates Inc. (5) Joseph R. Cerrell
5 320 N. Larchmont Blvd. chairman
Los Angeles CA 90004 (213) 466-3445
Murphy O'Brien Inc. (9) Karen Murphy O'Brien
6 1630 Stewart St., Suite 140 chairwoman, ceo
Santa Monica 90404 (310) 453-2539
Consensus Planning Group Inc. Julie Gertler
7 444 S. Flower St., Suite 1300 president
Los Angeles 90071 (213) 438-1755
The Phelps Group (8) Judy Lynes
8 901 Wilshire Blvd. vice president
Santa Monica 90401 (310) 752-4400
JMPR Public Relations Inc. (11) Joseph Molina
9 5850 Canoga Ave., Suite 300 president
Woodland Hills 91367 (818) 992-4353
S. Groner Associates Inc. (10) Stephen Groner
10 4510 Pacific Coast Highway, president
Suite 300 Long Beach 90804 (562) 597-0205
Valencia Perez & Echeveste (12) J. Echeveste/P.
11 1605 Hope St., Suite 250 Perez/M. Valencia
South Pasadena 91030 partners
(626) 403-3200
The Bohle Co. (6) Sue Bohle
12 1999 Avenue of the Stars, president
Suite 200 Los Angeles CA 90067 (310) 785-0515
Ruder Finn (14) Howard Solomon
13 11400 Olympic Blvd., Suite 850 exec. v.p.,
Los Angeles 90064 regional ops.
(310) 479-9929
The Blaze Co. Marci Blaze
14 228 Main St., Suite Four ceo
Venice 90291 (310) 450-6060
PainePR Inc. (13) Daryl McCullough
15 660 S. Figueroa St., Seventh president
Floor Los Angeles 90017 (213) 430-0480
N/A - Not Applicable
(1) Each firm listed supplied the Business Journal with independent
verification that its 2003 net fee income is accurate and includes
income from public relations work done out of L.A. County offices.
Verification was supplied in the form of a third-party auditor's
statement or a copy of the firm's 2003 tax return.
(2) Net fee income and employment information obtained from
O'Dwyer's PR Daily.
(3) In L.A. County.
Note: The information on this list was supplied by representatives
of the firms themselves. To the best of our knowledge, this infor-
mation is accurate as of press time. While every effort is made to
ensure the accuracy and thoroughness of the list, omissions and
typographical errors sometimes occur. Please send corrections or
additions on company letterhead to the Research Department, Los
Angeles Business Journal, 5700 Wilshire Blvd., Suite 170, Los Angeles
90036. [c]2004 Los Angeles Business Journal. This list may not be
reprinted in whole or in part without prior written permission from
the editor. Reprints are available from Wright's
Reprints, (877) 652-5295.
THE PACESETTER ROGERS & ASSOCIATES DESPITE Edelman's worldwide dominance dominance In genetics, the greater influence by one of a pair of genes (alleles) that affect the same inherited trait. If an individual pea plant that has one allele for tallness and one for shortness is the same height as an individual that has two alleles for tallness, the , Rogers & Associates claims the title of largest independent public relations firm in Los Angeles County as ranked by net fee income. The L.A.-based company reported 2003 net fee income of $10.1 million, a 6.3 percent increase over the previous year. Founded in 1978 by Ron Noun 1. Ron - a Chadic language spoken in northern Nigeria Bokkos, Daffo West Chadic - a group of Chadic languages spoken in northern Nigeria; Hausa in the most important member Rogers, the firm offers strategic communications, corporate and consumer marketing, and crisis management in both the public and private sectors. It is one of two agencies working with food giant Kellogg Co. and recently began working on a youth access program about alcohol and drugs with the California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W). Department of Health Services Department of Health Services may refer to:
Although 2003 started off slowly for the firm, activity picked up in the fourth quarter due to crisis management work tied to the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, grocery job action. "We were retained by all three grocery companies involved in labor negotiations to handle strategy and all communications, including media relations and advertising," said Chief Executive Ron Rogers, adding that Albertson's retained the firm after the strike for ongoing work. |
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