Prudential Real Estate Affiliates selects Top Producer to provide customized agent software; new agent software system will result in increased productivity and better customer service.COSTA MESA Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , Calif.--(BUSINESS WIRE)--Nov. 25, 1996--The Prudential Real Estate Affiliates Inc. (PREA PREA Pension Real Estate Association PREA Prison Rape Elimination Act of 2003 PREA Pennsylvania Rural Electric Association ) announced that it has formed a strategic alliance with Top Producer Systems Inc., makers of North America's number-one selling real estate agent productivity software. The agreement calls for Top Producer to substantially customize and fully integrate its agent software with PREA's technology products. The new program, called Top Producer for Prudential Real Estate, will include all of the functions that have made it popular, but will be enhanced with additional features designed specifically to meet the needs of PREA member affiliates and their agents. Prudential agents also will benefit from preferential pref·er·en·tial adj. 1. Of, relating to, or giving advantage or preference: preferential treatment. 2. pricing and a dedicated 800 support line for their exclusive use, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Steve Ozonian, PREA's president and chief executive officer. ``Our brokers and their agents will be able to use the integrated version of Top Producer to exchange information with PRISMS/IOS, PREA's integrated office solution, or link to PREA's company intranet. We also are including the ability to print a broad range of PREA marketing materials which will help our agents reduce promotional costs,'' said Ozonian. The new system includes Prudential Value Range Marketing materials and the official Prudential Listing Presentation. ``The addition of the Top Producer for Prudential Real Estate agent productivity component completes our PRISMS/IOS architecture, giving our affiliates an enterprisewide solution. Information will be where it's needed, when it's needed,'' Ozonian continued. In keeping with Prudential's philosophy of providing only leading-edge products to its affiliates, the Top Producer for Prudential Real Estate software will be based on Top Producer's newest release, System 6. The program will offer complete networking capabilities and data synchronization Keeping data in two or more computers up-to-date so that each repository contains the identical information. Data in handheld devices and laptops often require synchronization with the data in a desktop machine or server. for mobile users with notebook computers A laptop computer that weighs in a range from five to seven pounds. The term originated when laptops were routinely more than 10 pounds, and those that became lighter were placed in a special "notebook" category. In practice, notebook computer and laptop computer are synonymous. . Top Producer for Prudential Real Estate will be available at the same time as System 6, during the first quarter of 1997. ``We're excited to play a role in PREA's technology strategy and provide a complementary product to the powerful PRISMS/IOS system,'' said Randy Purcell, president of Top Producer Systems. ``Integrated agent and broker connectivity is the future of real estate.'' ``The explosion of the Internet is due to the fact that computers are most useful when they are connected, and what we are doing here is perhaps even more profound for PREA affiliates. We are tightly connecting dedicated business partners, agents and brokers, to whom communication is crucial. The potential for increased productivity is enormous,'' said Purcell. Ozonian added: ``Greater connectivity between our agents and brokers will increase team effort and synergy The enhanced result of two or more people, groups or organizations working together. In other words, one and one equals three! It comes from the Greek "synergia," which means joint work and cooperative action. . We will be more efficient and productive and thereby continue to bring the best service to our customers.'' The PREA network has 36,000 sales associates and brokers in 1,300 offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada. The company, with headquarters in Costa Mesa, is a subsidiary of The Prudential and has projected 1996 sales of $55 billion. Top Producer is the world's leading developer of real estate agent productivity software, with more than 60,000 registered users throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Top Producer is an affiliate of Crown Packaging Corp., a northwest conglomerate conglomerate, in business conglomerate, corporation whose asset growth, often very rapid, comes largely through the acquisition of, or merger with, other firms whose products are largely unrelated to each other or to that of the parent company. with numerous high-tech holdings and annual sales of more than $400 million. CONTACT: The Prudential Real Estate Affiliates Inc. Christopher Dobens, 714/260-4775 Laura Buser, 714/966-7969 |
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