Prudential Annuities Wins Readers' Choice Award for Third Consecutive Year.

Boomer Market Advisor readers cite Highest Daily Lifetime Five for helping address income and longevity issues

NEWARK, N.J. -- Prudential Annuities announced today that for the third consecutive year, one of its variable annuity optional living benefits has won Boomer Market Advisor's Readers' Choice award. Prudential Annuities is Prudential Financial's (NYSE:PRU) domestic annuity business.

In winning the award, Boomer Market Advisor readers, which include insurance, financial and benefits professionals, cited Highest Daily Lifetime Five(sm) as "the living benefit that best addresses the income and longevity issues clients face." Available at an additional cost on annuities from Prudential companies, HD Lifetime Five guarantees, subject to the program rules, a five percent income stream every year for life based on five percent annual compounded growth, for income purposes, on the highest daily protected value (for the first 10 years or until first withdrawal, whichever is sooner).

Since its debut in November 2006, HD Lifetime Five has met with market success: variable account values with the HD Lifetime Five feature totaled over $1.7 billion as of June 30, 2007; and total account values for all of Prudential's Lifetime Five family of benefits (including Lifetime Five, Spousal Lifetime Five, and HD Lifetime Five) reached $12.4 billion for the same period.

"Highest Daily Lifetime Five offers a measure of upside opportunity and a model designed to help preserve an investor's retirement income in market downturns," says David Odenath, president of Prudential Annuities. "What we've developed--and what these consecutive awards acknowledge--is a full suite of benefits that financial professionals can use to help Americans generate retirement income." Demonstrating the popularity of these offerings, the overall election rate for optional living benefits on Prudential's variable annuity sales was 81 percent during the second quarter of 2007.

A variable annuity is a contract with an insurance company whereby the insurer agrees to make periodic payments beginning immediately or at some future date. Variable annuities can offer a wide range of professionally managed investment options, guaranteed death benefits and a variety of payout options including guaranteed income for life. Annuity contracts contain fees, expenses, exclusions, limitations, reductions of benefits and terms for keeping them in force. The Highest Daily Lifetime Five Income Benefit optional rider has an annual cost of 0.60%, which is assessed against the daily assets of the variable subaccounts and as a reduction to the interest rate credited to the Benefit Fixed Rate Account (the fixed option required in connection with the benefit). This is in addition to the cost of the basic annuity. The guarantees are contingent upon the claims-paying ability of the issuing company, and do not apply to the safety or performance of the underlying subaccounts in the variable annuity. And, the annuity's contract value is subject to market fluctuation, investment risk and possible loss of principal.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $648 billion of assets under management as of June 30, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.prudential.com.

Variable annuities issued by American Skandia Life Assurance Corporation, Shelton, CT, or Pruco Life Insurance Company located in Newark, N.J. American Skandia Marketing, Incorporated (with respect to the American Skandia annuities) and Prudential Investment Management Services LLC (with respect to the Pruco Life annuities), distributors (members SIPC). All are Prudential Financial companies. Each is solely responsible for it financial condition and contractual obligations. Prudential Annuities is a business unit of Prudential Financial.

Partial or complete surrenders of taxable amounts will be subject to ordinary income tax and, if taken prior to age 59 1/2, may result in an additional 10% federal income tax penalty.

Issued on form RID-WB-(11/04) and RID-JLT-(03/06), et al or state variation thereof.

Investors should consider the contract and underlying portfolios' investment objectives, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectuses, which can be obtained from your financial professional. You should read the prospectuses carefully before investing.

IFS-A139566 Ed. 11/2007