Promotions to Jovio, Inc.'s Product Management Team Will Support the Development of the Company's Highly Targeted, One-to-One Ad Delivery Technology.Business Editors/Hi-Tech Writers PITTSBURGH--(BUSINESS WIRE)--Mar. 22, 2001 Jovio, Inc., a leading developer of targeted ad delivery technology for cable and satellite TV operators, announced today the promotion of two members of its product development team. Steve v. t. 1. To pack or stow, as cargo in a ship's hold. See Steeve. Gold was promoted from Product Manager to Senior Product Manager and Lee Howard Howard, English noble family. Landowners in Norfolk from the 13th cent., the Howards obtained the duchy of Norfolk through the marriage of Sir Robert Howard to Margaret Mowbray, daughter of Thomas Mowbray, 1st duke of Norfolk. from Manager of Engineering Services to Product Manager. Gold, a seasoned business and product developer with a background in business law and more than eight years experience in technology, has worked for Jovio for three years. In this new role, Gold supervises the development of Jovio's software products including the company's targeted commercial delivery and viewer profiling systems, inventory and post-buy reporting formats, as well as profiling and targeted delivery verification systems. He also works closely with major advertising agencies to review and modify the viewer profiling and reporting technologies to ensure Jovio's offerings are consist with industry-accepted agency media reporting and usage standards. Prior to working at Jovio, Gold was an attorney with Gillotti, Capristo and Beck. Before his legal career began, Gold was Vice-President/Director of Planning at Computer Inventory Control, Inc., a nationwide reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. of software to educational institutions. There he supervised su·per·vise tr.v. su·per·vised, su·per·vis·ing, su·per·vis·es To have the charge and direction of; superintend. [Middle English *supervisen, from Medieval Latin the sales department, charted sales and profit levels, set pricing policy and implemented a marketing program. Howard, in his new role, is responsible for researching, defining and producing marketing requirement documents for the engineering, design and build out of all next generation viewer profiling, viewer inventory reporting and viewer ad view delivery systems including user interface standards and help systems. He also works with Gold to interface with Jovio's engineering groups in the build out of the company's unique technological advancements including "click from the web" functionality. "Click from the web" allows viewers to remotely record digital cable programming such as movies and entertainment content to their home personal digital recorders See DVR and CD-R. (PDRs). Previously as Manager of Engineering Services, Howard produced all internal technical documentation, including IEEE-based specifications. Prior to joining Jovio, Howard was Senior Manager of Documentation at Computerm Corporation, where he managed the production of all customer and manufacturing documentation. He also has worked in technical publishing as a Publishing System Analyst for Legent Corporation, where he supervised the staff in charge of publishing system administration editing. Pictures of Howard and Gold are available at http://216.116.0.131/joviopress/. About Jovio, Inc. Jovio, Inc. is a market driven technology company whose software enables cable and satellite TV operators to deliver highly targeted commercial advertisements to viewers. Using passive and permissive permissive adj. 1) referring to any act which is allowed by court order, legal procedure, or agreement. 2) tolerant or allowing of others' behavior, suggesting contrary to others' standards. PERMISSIVE. viewer profiling, Jovio captures demographic, psychographic In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). and behavioral behavioral pertaining to behavior. behavioral disorders see vice. behavioral seizure see psychomotor seizure. data based on the viewer's "on-demand On-Demand refers to a service or feature which addresses the user's need for instant gratification and immediacy of use. In most cases the value proposition for an on-demand service is wrapped up in the fact that the user or consumer of the service avoids a significant up-front " TV entertainment requests. The resulting viewer profile enables the cable and satellite TV operator to deliver individually targeted TV commercials, maximizing return on investment for their advertisers. Visit www.jovio.com for more information. |
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